The Basics of Intent-based Marketing

The Basics of Intent-based Marketing

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What […]

The Best Interactive Content Tools to Use

The Best Interactive Content Tools to Use

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this. The next step in your content journey is to find the right tool to build your interactive content. This can be difficult, as the interactive content market is […]

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing productivity in between meetings, and you still don’t have enough time in the day to tackle everything your job throws at you. B2B marketing is demanding. Today’s fast-paced workplace challenges B2B marketing teams to […]

Facebook Ad Targeting: Does size matter?

Facebook Ad Targeting: Does size matter?

Knowing who your customers are is the first step in launching a successful Facebook Ads campaign. With more than 1.45 billion daily active Facebook users, it’s imperative that B2B companies target only those who are in their market segment. Otherwise, you’ll spend a lot of money advertising to a broad group of users. Thankfully, there […]

Demand Generation vs Lead Generation

Demand Generation vs Lead Generation

When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It […]