Marketing Operations

testing in marketing

Generate Demand for your clients using the testing methodology

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Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he took that experience and partnered with Amanda Moore to create DemandZEN, an agency made of a world-class team focused on driving demand generation in order to support a client’s revenue process. Bart believes demand generation is a business critical, but often complex process, that requires a combination of strong… Read More »Generate Demand for your clients using the testing methodology

The value of a SMART goal in marketing…

…and how to set one. The term “SMART Goal” has been around for a long time. Often attributed to Dr. Edwin Locke’s Goal Setting Theory from 1968, the term has been a business buzzword for ages. But, what is a SMART goal? How do you make a goal SMART? Why do we need them? To start off, let’s discuss what SMART goals are. SMART stands for “Specific, Measurable, Achievable, Relevant,… Read More »The value of a SMART goal in marketing…