If there’s one thing we can all agree on, it’s that every business has unique needs. That means there is never a “one-size-fits-all” solution. Regardless of your organization, you should be using the best live chat software tool available for your needs. Let’s find out which one is right for your business! Intercom Intercom offers solutions that work together to connect the teams that interact with customers most: sales, marketing,… Read More »Best Live Chat Software Tool for Different Business Needs
Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values; when customers take an action or provide information, those attached values create an individual lead score number. While this is a great tool for building marketing and sales campaigns, there is a lot to consider before jumping in. That’s why we’ve compiled these best practices to help you build… Read More »Lead Scoring Best Practices: A Beginner’s Guide
There are so many different reasons you may decide you need a survey tool. You might have a goal of capturing customer information to improve your brand, alter your product, or gauge how well your customer service team is doing. Perhaps you plan on using surveys internally to determine team goals or how to improve your company benefits package. However you intend on using surveys, it’s important to choose one… Read More »Best Online Survey Tools for Creating B2B Surveys
Creating an exceptional client experience shouldn’t be a burdensome task for B2B companies. However, it does take effort from your whole team. Dedication to customer needs should be the primary objective of any organization. But great service starts before the business becomes a client. Here are a few ways to create exceptional client experiences: First Contact The first contact with your potential client is the most important, as it defines… Read More »How to Create an Exceptional Client Experience
Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. That’s why, every month, we highlight one tool that solves a different business problem. That way, you can learn about great new tools that could be a great fit for your business without the stress. In this post, we’ll focus on CoSchedule. CoSchedule CoSchedule is… Read More »DemandZEN’s Marketing Tool of the Month: CoSchedule
One of the biggest mistakes you can do as a marketer is to overlook the importance of customer service. Sadly, we all do it at one point or another. This happens as we get “too focused” on the “important” aspects of marketing. If you want to take your business to a higher level, you have two options: either decrease costs or increase sales. And if you think about marketing, common sense… Read More »The Importance of Customer Service in Marketing
B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates and, most importantly, conversions. Conversions are always top of mind for B2B websites. To help increase conversions, these are some of the common mistakes B2B websites should eliminate. Lack of Content for Specific Audiences Lack of content for all decision makers is a common mistake found on B2B websites.… Read More »Common Mistakes on B2B Websites
HubSpot is one of the fastest growing platforms in the industry. With all of its integrations and how simple it makes connecting sales and marketing, it’s no wonder. As a result, adding a HubSpot certification to your resume can be a great way to open doors and progress in your career. But, with so many, how do you choose which HubSpot certification is right for you? In this post, we’ll… Read More »Which Hubspot certification is right for you?
Yes, you need project management software It shouldn’t be a secret that companies need to use project management tools to stay organized. If your company isn’t using one already, you might find it difficult to track your projects and maintain high employee productivity. Project management software is not meant to micromanage (as some employees might fear) but, instead, meant to provide a place where teams communicate and collaborate with complete… Read More »Which Project Management Tool Should You Use?
Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you may be excited to get things going, it’s important not to rush. Rushing leads to mistakes. Make realistic timelines for each task and roll out the program progressively, in stages. Use a Project Management Tool Email is great. Excel is also great. However, for complex projects they have limitations… Read More »Developing a Partner Program, pt 4: Implementing the Program