Marketing Operations

Improve Your Work Philosophy

Improve Your Work Philosophy for Better Productivity

We probably all know this look of frustration. Maybe you’re 10 hours into building a giant email nurture and you just found out all the copy (and links) need to change. The way we approach our work (and the problems that occur as we’re working) affects our job performance. If you keep telling yourself that you hate a particular project or responsibility, you’re not going to suddenly like it one… Read More »Improve Your Work Philosophy for Better Productivity
DemandZEN - Benefits of Google Analytics

Benefits of Google Analytics: Top Reasons to Set Up Google Analytics Today

If you’re researching the benefits of Google Analytics before you commit to setting it up, you’ve come to the right place. This blog post will highlight the top reasons you need to implement Google Analytics today. Determine what’s important to your prospects Marketing shouldn’t be about assumptions. Your hypotheses need to be backed by hard data. It’s easy to assume you know what your prospects are interested in, but do… Read More »Benefits of Google Analytics: Top Reasons to Set Up Google Analytics Today
DemandZEN - Blog - Strengthen sales and marketing relationships

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing a record low. Even though these are business relationships, humans are still the epicenter and… Read More »Strengthen Sales and Marketing Relationships Using Analytics
marketing qualified leads: a beginner's guide

Marketing Qualified Leads: The Beginner’s Guide

Leads are at the top of every marketer’s mind. Where to get them, how to find them, what will cause them to convert. But, leads without additional qualification are just names or email addresses. To make them valuable to your team, you must qualify them. Take your leads to the next level by establishing a standard— marketing qualified leads. What are marketing qualified leads (MQLs)? Marketing qualified leads are just… Read More »Marketing Qualified Leads: The Beginner’s Guide
DZ - blog - relevant data

7 Reasons Why Relevant Data is Important to Your Organization

Recently, I talked about how Google Data Studio helps marketing solve its biggest challenges — all centered around analytics. But, the importance of relevant data spans all departments. Basing business decisions on data can be the difference between success or failure — for your entire organization. Just having the metrics isn’t enough. First, the data you’re collecting needs to be relevant to your organization’s goals. It should indisputably report all… Read More »7 Reasons Why Relevant Data is Important to Your Organization
DemandZEN's Marketing Tool of the Month

DemandZEN’s Marketing Tool of the Month: Grammarly

Finding the right tool to solve your business problems takes time. There’s always a new hill to climb, new metrics to track, new challenges to face. That’s why, each month, we highlight a tool that solves a different business problem. You learn about tools that might be a great fit for your business without wasting time on research. In this month’s post, we’ll focus on Grammarly. Grammarly Grammarly is an… Read More »DemandZEN’s Marketing Tool of the Month: Grammarly
DZ - Blog - LinkedIn Matched Audiences

Introducing LinkedIn Matched Audiences — What You Need to Know

Introducing LinkedIn Matched Audiences LinkedIn just made a big announcement for the business world – specifically those of us in marketing and advertising roles. On April 24th, they introduced “LinkedIn Matched Audiences,” which includes “3 new tools to reach audiences that matter most to your business”. For someone who specializes in social media campaigns, LinkedIn Matched Audiences is really exciting. LinkedIn’s potential as a successful advertising network has always been… Read More »Introducing LinkedIn Matched Audiences — What You Need to Know
DZ - Blog - Social Media for Trade Shows

4 Ways to Successfully Use Social Media for Trade Shows

The right trade show events prove to be a valuable investment time and time again. But just showing up to the booth isn’t enough anymore. Social media is a great tool to incorporate into your event marketing strategy. And if done correctly, a flashy booth won’t be the only thing making a statement at your company’s trade show. Here are 4 ways to use social media for trade shows. Show… Read More »4 Ways to Successfully Use Social Media for Trade Shows
DZ_blog_GDS_feat.

How Google Data Studio Helps Marketing Solve Its Biggest Challenges

Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how. Recently, IBM and the CMO Council surveyed 198 senior marketers to get the nitty gritty… Read More »How Google Data Studio Helps Marketing Solve Its Biggest Challenges
demandzen blog - leadscoring 101

Lead Scoring 101: Explicit Scoring vs. Implicit Scoring

  We all know that lead scoring is a way to score leads. It’s also an important way to make sure your sales team is spending their time on the leads most likely to convert. But, what makes up lead scoring? In this post, we’ll discuss explicit scoring and implicit scoring, what they mean, and how best to use them. Explicit Lead Scoring Explicit lead scoring is based on information… Read More »Lead Scoring 101: Explicit Scoring vs. Implicit Scoring