Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing productivity in between meetings, and you still don’t have enough time in the day to tackle everything your job throws at you. B2B marketing is demanding. Today’s fast-paced workplace challenges B2B marketing teams to […]

Last Click Attribution – Everything You Need to Know

Last Click Attribution – Everything You Need to Know

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying crucial data can lead you to incorrect assumptions which, in turn, could lead to loss of revenue. This is because a poor understanding of what creates conversions will always result in creating campaigns that […]

DemandZEN Marketing Tool of the Month: Quetext

DemandZEN Marketing Tool of the Month: Quetext

Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might also call you out on it via social media. Avoid plagiarism mistakes with Quetext. Why plagiarism matters Stealing content of any kind is not OK. There are plenty of stories of Instagrammers stealing pictures, […]