Marketing Operations

marketing agency

How To Choose A Marketing Agency

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Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often lacking the resources and expertise to successfully drive marketing initiatives. For most companies looking to generate leads and increase brand awareness, it’s critical they hire a marketing agency. If how to choose a marketing agency eludes you or you need a practical blueprint to follow, here are some valuable… Read More »How To Choose A Marketing Agency
abm introduction

ABM: An Introduction To Account-Based Marketing

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Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization has become imperative to building and growing customer relationships. To stay competitive in the B2B landscape, organizations must shift from a lead-centric mentality to an account-centric mentality. Enter Account-Based Marketing (ABM). ABM is an increasingly popular strategic marketing approach. It goes beyond lead generation and allows digital marketers to effectively… Read More »ABM: An Introduction To Account-Based Marketing
sales cadence sales enablement

Sales Cadence: The Missing Link In Your Sales Enablement Strategy

Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified leads, nurturing leads until they’re ready to buy, and in providing sales collateral such as data sheets, testimonials, or white papers. But there is another important piece of the puzzle that marketing teams can assist with when it comes to sales enablement. Enter: the sales cadence. What’s a sales… Read More »Sales Cadence: The Missing Link In Your Sales Enablement Strategy
Growing Marketing Efforts In-House or B2B Marketing Agency

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing productivity in between meetings, and you still don’t have enough time in the day to tackle everything your job throws at you. B2B marketing is demanding. Today’s fast-paced workplace challenges B2B marketing teams to evolve and to exceed increasingly high expectations. Everyone talks about a work/life balance, but it’s… Read More »Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?
What is GDPR?

What is GDPR? The Absolute Beginner’s Guide to the EU’s Biggest Data Regulation

[Note: As of May 25, 2018, the GDPR is enforceable. This article was written one month before the GDPR went into effect.] Table of Contents What is the GDPR? Why should I care about the GDPR? What is the GDPR asking me to do? How long do I have? What happens if I don’t make any changes? Wait, why are you telling me this? Where can I get more information… Read More »What is GDPR? The Absolute Beginner’s Guide to the EU’s Biggest Data Regulation
Understanding last click attribution and where it fits into data-interpretation strategies is crucial for anyone managing a big business.

Last Click Attribution – Everything You Need to Know

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying crucial data can lead you to incorrect assumptions which, in turn, could lead to loss of revenue. This is because a poor understanding of what creates conversions will always result in creating campaigns that are largely hit and miss. On the other hand, utilizing last click attribution can often… Read More »Last Click Attribution – Everything You Need to Know

Sales Operations: The Importance of Lead Source

Focus on selling. That’s the mantra of basically every sales team.  Make calls, send emails, and close deals. That means you’re spending your time doing exactly what you’re paid to do. But, if the sales team is not accurately assigning lead source, are they performing to the level they could be? In this post, we’ll examine why assigning an accurate lead source is so important and how it can benefit… Read More »Sales Operations: The Importance of Lead Source

DemandZEN Marketing Tool of the Month: Quetext

Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might also call you out on it via social media. Avoid plagiarism mistakes with Quetext. Why plagiarism matters Stealing content of any kind is not OK. There are plenty of stories of Instagrammers stealing pictures, musicians stealing songs, and fashion labels stealing designs. Don’t find yourself in a position where… Read More »DemandZEN Marketing Tool of the Month: Quetext
wordstream - marketing tool of the month

DemandZEN’s Marketing Tool of the Month: Wordstream

PPC is hard Let’s admit it. There are a ton of things to juggle when it comes to PPC. You need to consider your budget, quality score, keyword volume, conversion rate, landing pages, assets—and it doesn’t stop there. That’s why it’s always nice to have a little help. That’s why this month, we’re highlighting Wordstream. What is Wordstream? Wordstream is a PPC management and optimization tool for Google, Bing, and… Read More »DemandZEN’s Marketing Tool of the Month: Wordstream
DemandZEN - which ssl certificate should i buy

Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates

You need an SSL certificate for your website. And that’s not me telling you. That’s Google. Google has been giving search engine ranking bonuses to websites with SSL certificates since 2014. Three years later, if you haven’t gotten your certificate yet you’re behind the times (and probably behind the first search engine results page on Google). But if you’re asking yourself “Which SSL certificate should I buy?” that’s a valid… Read More »Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates