Email Marketing

welcome email

Why a Welcome Email is Important

…and how to maximize its effect. A welcome email is one of the most important emails, and campaigns, to set up in your system and should be one of the first things you do. A lead that has filled out a form is literally asking for it, so it’s a great way to establish a connection to your lead and their inbox, as well as the fact that it’s the… Read More »Why a Welcome Email is Important
marketing how to craft a thank you page

Marketing How To: Craft a Thank-You Page

Marketing is hard. Understanding the nuances of every different buyer type, providing content and offers they really need at the right time with the right message to catch their eye is incredibly difficult. That’s why it’s easy to understand that when someone fills out your form (success!) it’s tempting to provide them an inline confirmation that their submission has been received and move on to the next marketing activity. But… Read More »Marketing How To: Craft a Thank-You Page
marketing lead email

Revamping email marketing for lead nurture: dos and don’ts

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To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past performance and see where you can make new gains. As part of our marketing service at DemandZEN, we’re responsible for many email marketing campaigns from the middle of the funnel on down. Based on that experience, we present you these Dos and Don’ts for optimizing your email campaigns. Do A/B test subject… Read More »Revamping email marketing for lead nurture: dos and don’ts
Does CASL Apply? Infographic

Email Opt-In Best Practices for 2016:

While many inbound marketers try to say Email Marketing is dead, this is by no means the case. Email is alive, thriving and becoming more powerful each year. According to The Radicati Group, the number of email accounts worldwide will have increased from 3.6 billion in 2013 to approximately 4.3 billion this year. But, while email is still a hugely important component of a successful marketing strategy, the laws around… Read More »Email Opt-In Best Practices for 2016: