The last time we discussed digital marketing reporting, it was all about content. While content is often difficult to report on because you have to build the metrics yourself, email reporting is quite the opposite. Unless you’re doing email marketing in a way that’s never been done before (or at least since the mid ‘90s), you have metrics at your fingertips. You can see the traditional stats like open rate,… Read More »The Best Methods For Digital Marketing Reporting: Email Reporting (Part 2)
Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on websites, in apps, in videos, email, etc. The point is, with all the various types of advertising, it’s hard for marketers to know exactly how customers find their product or service. The solution: UTM codes. What are UTM codes? UTM, Urchin Traffic Monitor, codes consist of tags that… Read More »UTM Codes: The Answers To All Your Tracking Woes
Finding the right subject line for cold email is crucial if you want to get anything out of the process. It doesn’t matter how valuable or interesting your offer is – if the subject line sucks, the recipient will not open it. Heck, you might be offering just the most perfect thing that this person is desperately looking for. And they would miss out just because the subject line put… Read More »How to easily find the perfect subject line for cold email
Halloween is finally upon us, and the DemandZEN team is so excited to celebrate. We’re passionate about Halloween marketing, so we decided to share a few Halloween emails. These were sent to us over the past month, and we’re ranking them from least spooky to most spooky. Let’s go for a ride. 5. Columbia Winery Subject line: Everyone Loves A Good Mystery Starting off the list with the most mysterious… Read More »Halloween Marketing: The Spookiest Emails to Hit My Inbox This October
HBO’s Game of Thrones premieres tonight and everyone is talking about it. Season 7 is highly anticipated because it’s the first season to go beyond George R.R. Martin’s highly acclaimed books. It’s even trending on Twitter. Now, everyone is jumping on the bandwagon, including B2B marketing teams. In this post, we’ll look at how a couple of companies are taking advantage of trend marketing and how you can do… Read More »Trend Advertising: Game of Thrones Edition
Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how. Recently, IBM and the CMO Council surveyed 198 senior marketers to get the nitty gritty… Read More »How Google Data Studio Helps Marketing Solve Its Biggest Challenges
If there’s one thing we can all agree on, it’s that every business has unique needs. That means there is never a “one-size-fits-all” solution. Regardless of your organization, you should be using the best live chat software tool available for your needs. Let’s find out which one is right for your business! Intercom Intercom offers solutions that work together to connect the teams that interact with customers most: sales, marketing,… Read More »Best Live Chat Software Tool for Different Business Needs
Hi, my name is Kelsey, and I’m a marketer that has unsubscribed to a MARKETING newsletter even though I know exactly how heartbreaking that is for metrics. Everyone say it with me, *Hi Kelsey*. Welcome to Marketers Anonymous. This week, we’re talking about newsletters. More specifically, I’m covering 5 newsletter tips to help you be successful. The kind of tips that won’t tempt marketers (or anyone relevant) to unsubscribe. Let the… Read More »5 Newsletter Tips You Need to Know So Yours Doesn’t Crash and Burn
As marketers, our number one priority is to support the sales’ pipeline and help deals close. Often, we’re asked to perform magic with no budget, time, or resources. If the magic works, we’re often the unsung heroes. If it doesn’t….well, we’ve all seen how that can play out, too. Many times, we end up emailing our database with everything we’ve got to try to squeeze out another SQL. But, how… Read More »Are you spamming your database?
Isn’t that always the question? Whether your business is just starting out or is incredibly well established, the simple fact is you’ll always need new prospects. In today’s business economy, there is no such thing as “maintaining a good thing.” If your business and sales aren’t growing, your company is dying. So, what do you do about it? The answer seems simple, doesn’t it? List buy. There are plenty of vendors out there… Read More »To List Buy or Not to List Buy?