Usually when we think of content marketing, we think of writing content. After all, content such as blogs, whitepapers, guides, landing pages, email nurtures, and checklists rule the digital marketing world. But while the copy is important for those elements, engaging content is more than just clever wordplay. Visual content marketing is a huge piece of the puzzle. After all, a bad template or subpar image can ruin your amazing… Read More »Tips For Creating Beautiful Visual Content Marketing
Facebook has been in the spotlight for a lot of reasons recently: Did Russia influence the presidential election with Donald Trump? How much of the news on Facebook is #fakenews? Do we spend too much time on the site according to its founder, Mark Zuckerberg? However, one issue that’s pretty exclusive to B2B marketers is whether or not Facebook is inflating advertising data. Today, we’ll cover the specific accusations, like… Read More »How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?
Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on websites, in apps, in videos, email, etc. The point is, with all the various types of advertising, it’s hard for marketers to know exactly how customers find their product or service. The solution: UTM codes. What are UTM codes? UTM, Urchin Traffic Monitor, codes consist of tags that… Read More »UTM Codes: The Answers To All Your Tracking Woes
So far, we’ve learned everything we need to know about account based marketing (ABM). And we’ve learned what ABM is as well as where to start. Now, it’s time to top off our coverage (for now) with how to execute your account based marketing tactics. First, we’ll cover the process for organizing and launching ABM campaigns. Then, we’ll give you a suggested roadmap for implementing ABM into your marketing efforts… Read More »How to Effectively Execute Your Account Based Marketing Tactics
Focus on the basic SEO techniques With so many things in life, we concentrate on becoming the best. We want that No. 1 spot, and that’s true in both SEO rankings and sports. After building a Super Bowl-winning NFL roster, coaches and general managers need to ask themselves how they maintain that level of talent to continue winning. As SEO marketers, we need to do the same thing with our… Read More »Basic SEO Techniques For Maintaining Your SEO Ranking
If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools. When done as part of your inbound strategy, PPC campaigns can be effective lead generators. Getting into PPC, however, isn’t always simple or easy and the topic can be a bit overwhelming at first. Fortunately for you, we’ve prepared this quick guide to Google PPC management. Just continue reading to find… Read More »The beginner’s guide to Google PPC management
Too much to do, so little time This is a common problem in marketing (and any job, really). We all wish there were a few more hours in the day, or a few more hands on deck, so you could execute between 9 and 5. But that’s not reality. Things get re-prioritized and you need to adapt. Unfortunately, your blog is often one of the first things to suffer. After… Read More »How to Write Blogs When You Don’t Have Time to Write Blogs
B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at larger, enterprise companies can involve as many as 17 decision makers! That’s probably why there’s been a sudden push to answer the question, “what is Account Based Marketing (ABM)?” If you’re in the marketing world, you know what I’m talking about. In fact, according to eMarketer, 41% of marketers… Read More »What is Account Based Marketing and Where Do I Start?
Do meta tags matter? Yes. Meta tags matter. You might be under the impression that focusing on meta information is passe, but that’s not the case. In fact, with other marketers under the impression that meta tags don’t matter, it’s more important than ever that you step up your meta game. What is a meta tag? “Meta” is short for “metadata.” A meta tag is the data (in this case… Read More »Do Meta Tags Matter? Of Course! Here’s Why
Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by researching and detailing customer demographics, behaviors, motivations, and goals. Even with extensive market research, however, marketers are still stuck writing to different, fictionalized versions of themselves, rather than a diverse audience with differing perspectives. So while buyer personas might be a great tool, they’re not as diverse and inclusive… Read More »Why Inclusive Marketing Needs to Be Your Priority in 2018