Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What is intent-based marketing? With the ever-rising expectations across the buyer’s journey, understanding your audience is… Read More »The Basics of Intent-based Marketing
Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem in a lot of organizations possibly more unfortunate than a lack of pipeline—a complete lack… Read More »Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)
So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this. The next step in your content journey is to find the right tool to build your interactive content. This can be difficult, as the interactive content market is still fairly new. There are dozens of options to choose from, but we’re going to… Read More »The Best Interactive Content Tools to Use
Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a business stand out? It’s not enough to simply churn out weekly pieces of content. In order to cut through the noise, content has to be high quality, informative, innovative, and visually appealing. And mobile friendly. Shareable. Unique. And now, interactive. What is Interactive Content? Interactive content is content… Read More »How Interactive Content is Going to Change Your Marketing Strategy
You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing productivity in between meetings, and you still don’t have enough time in the day to tackle everything your job throws at you. B2B marketing is demanding. Today’s fast-paced workplace challenges B2B marketing teams to evolve and to exceed increasingly high expectations. Everyone talks about a work/life balance, but it’s… Read More »Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?
Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And we need to be able to prove it. Data is always important, but it is crucial when it comes to social media campaigns. And it’s more than just tracking and reporting on engagement. This blog talks about the importance of data for your social strategy and how to implement… Read More »The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions
Why do we backlink? As digital marketers, we prioritize a comprehensive backlink strategy to improve SEO for our websites. A healthy backlink strategy will raise your domain authority, brand awareness, search engine presence, and help you create a network of peers who are willing to exchange content with you. It takes a heavy focus on guest blogging, disavowing negative links, sustaining partner relationships, and creating new relationships with bloggers and… Read More »The Ultimate Backlink Strategy For Amplifying Your Web Presence
In order to keep your business afloat, you need customers. And in order to get customers, you need leads. Sadly, leads don’t grow on trees. The chances of someone stumbling upon your website and becoming a loyal customer are slim. This is even more true today as marketers are creating digital noise. With all the competition, it’s important to ensure a closed loop lead generation process. From researching and understanding… Read More »Is There Really a Benefit to Hiring a Marketing Agency?
Digital marketing and reporting go hand-in-hand. Despite that, digital marketing reporting isn’t the easiest feat. Your reports will vary based on the types of programs you’re running. For instance, you’ll emphasize different metrics in a lead generation campaign compared to a brand awareness campaign. You also can’t build the same digital marketing report for different platforms because they have different goals, use different terminology, and impact your sales pipeline differently.… Read More »The Best Methods for Digital Marketing Reporting: Content (Part 1)