Serena Raymond

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B2B Online Marketing: Targeting the Person Behind the Desk

Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online marketing. We usually think that B2B buyers are motivated by dollars and cents while B2C is motivated by personal reasons. While that is true to an extent, it’s important to keep in mind that personal value exists in the B2B space. According to a 2013 CEB Global study where… Read More »B2B Online Marketing: Targeting the Person Behind the Desk
marketing memes

How to Make Marketing Memes Work for Your B2B Strategy

What’s in a Meme? If  you’ve ever accessed the internet, you’ve encountered a meme. On your way to this blog post, you probably even laughed at a few. While traditionally image macros (photographs superimposed with a humorous caption) come to mind when thinking of a meme, they can be much more than that. The term “meme” was coined in 1976 by Richard Dawkins to describe a phrase, concept, or element… Read More »How to Make Marketing Memes Work for Your B2B Strategy
backlink schemes dz blog

What to Avoid When Building Backlinks

What are Backlinks? For those who have never encountered the term, Backlinks (or inbound links) are links on a site that point to a page on a different website. Building backlinks is a natural occurrence on the web: people regularly link to relevant content from relevant sites. It’s how you can wind up on a roller rink page 15 minutes after landing on the page for your favorite local restaurant.… Read More »What to Avoid When Building Backlinks
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Gamification Strategies: Badges in B2B Marketing

  Gamification can be daunting. Fully embracing gamification strategies means you’re going to be spending time, money, and a whole lot of effort on something that might not entice your user base. But done correctly, you’ve created a powerful engagement tool that will continue working for you in a way that other B2B marketing campaigns cannot compete with. Good gamification should fulfill our fundamental needs for autonomy, competence, and relatability.… Read More »Gamification Strategies: Badges in B2B Marketing