It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to have relevant material available for them at all stages of the buyer’s journey. In addition to that, you need content to build out campaigns. Your PPC campaigns, email nurtures, and organic social strategies depend on content marketing. Without a good content creation strategy (or no content creation strategy for… Read More »Getting Started with Content Creation: The Right Way to Write
Ever wonder where the term “wiki” came from? “Wikiwiki” is Hawaiian for “fast.” Larry Sanger, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia’s fast access to information. Unlike Wikipedia’s short-lived predecessor Nupedia, Wikipedia did not require lengthy approval processes and instead was instantly published and later combed through by editors. But you’re probably wondering now,… Read More »What is a Wiki Site? How to Choose the Best Wiki Site For Your Business
Active listening in sales is so important, but it’s also a lot of work. It requires your complete concentration. It requires good memory and better recall. We won’t lie, it can be tough to actively listen. That’s why we’ve put together some tips for better active listening in sales. Eliminate distractions First things first: Turn off the music, hide your cell phone, exit out of emails or chat windows, and… Read More »Tips for Perfecting Active Listening in Sales
If you’re researching the benefits of Google Analytics before you commit to setting it up, you’ve come to the right place. This blog post will highlight the top reasons you need to implement Google Analytics today. Determine what’s important to your prospects Marketing shouldn’t be about assumptions. Your hypotheses need to be backed by hard data. It’s easy to assume you know what your prospects are interested in, but do… Read More »Benefits of Google Analytics: Top Reasons to Set Up Google Analytics Today
We previously discussed the advantages of using gamification badges in your marketing strategy. But there are other gamification techniques to consider in case badges aren’t the right strategy for your product or service. This blog highlights three examples from three completely different properties that all use effective gamification techniques. “Flash” gamification What’s more exciting than a pop-up food truck? The answer is nothing (especially if you haven’t eaten lunch yet).… Read More »Gamification Techniques for a More Engaging User Experience
Recently tasked with performing a technical SEO audit? Or maybe you’ve just heard about how important it is without any real idea as to why. This blog post not only goes into the point of a technical SEO audit, but exactly how to complete one. The Point Performing a technical SEO audit is important to anyone who is concerned with website optimization, increasing website visitors, and increasing page rank.… Read More »Performing A Technical SEO Audit: What’s the Point?
To put it more simply than the concept deserves, closed loop marketing is data-driven marketing that uses sales information to convert qualified leads into customers. Leads go into the marketing machine, and they either become disqualified or sales-ready. Closed loop marketing expands on the idea of the traditional sales funnel where prospects are taken from lead to revenue. It’s not just about getting them to buy once, but creating a… Read More »What Exactly is Closed Loop Marketing?
You’ve posted, promoted, and republished your content. It’s great information that your prospects value, and it’s fulfilling its current purpose, such as brand awareness or lead generation. But you want to get your message to a wider audience without resharing your content one more time. So, just how do you recycle content effectively? This blog post will look at a few different ways you can transform your current content into… Read More »How to Recycle Content Effectively
If you have questions that only your customers can answer about your product and user experience, then you need to conduct a marketing survey. There are a myriad of goals in putting together a survey, but the end result is still your customer telling you exactly what they need. Let’s take a look at three reasons why you might send out a survey. Learn about your customers The primary reason… Read More »Reasons to Conduct a Marketing Survey
Duplicate content in SEO is often seen as the faceless enemy. It seems obvious that duplicate content is just content duplicated across the internet, but there are a lot of questions concerning it. Everyone knows it exists. Everyone knows they should fear it. But no one is quite sure what it is (or isn’t). Fear of the unknown is common, but we don’t want to stay afraid. That’s why we… Read More »Fact and Fiction: The Real Dangers of Duplicate Content in SEO