You need an SSL certificate for your website. And that’s not me telling you. That’s Google. Google has been giving search engine ranking bonuses to websites with SSL certificates since 2014. Three years later, if you haven’t gotten your certificate yet you’re behind the times (and probably behind the first search engine results page on Google). But if you’re asking yourself “Which SSL certificate should I buy?” that’s a valid… Read More »Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates
A lot of people don’t view working remotely as a “real job.” When you say you work from home, a lot of people immediately assume you’re an independent freelancer. Some people can’t understand the concept that you don’t go into an office every day. You find yourself having the same conversation over and over again: Yes, you work from home every single day of the week and there is no… Read More »One Year Working Remotely: What I’ve Learned
Digital marketing is all about leveraging the right tools in your toolbox. And these days, our toolbox includes emojis. You’ve probably noticed emojis popping up in your inbox every once in awhile. And maybe you’ve been tempted to use them in your next campaign. After all, there is evidence it works: Experian reported that brands that choose to use emojis in subject lines experience a 45% increase in unique open… Read More »When Do You Use Emojis in Subject Lines?
For a lot of marketers, the hardest part isn’t developing a marketing plan. It’s the execution of that plan. We’ve focused on why teams fail to execute in the past, but now we want to switch gears. Let’s look at what you can do to make sure you stick to your marketing plan. Use a project management system First things first: You need a project management system. This allows you… Read More »How to Stick to Your Marketing Plan
Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent years, you can still find relics online comparing the two. People question “Which is better?” or “Which is really worth the investment of my time?” These questions are your prospects are asking about you and your competitors. This is precisely why you need to start a competitor advertising campaign.… Read More »Competitor Advertising for PPC: Key Elements You Need to Include
We probably all know this look of frustration. Maybe you’re 10 hours into building a giant email nurture and you just found out all the copy (and links) need to change. The way we approach our work (and the problems that occur as we’re working) affects our job performance. If you keep telling yourself that you hate a particular project or responsibility, you’re not going to suddenly like it one… Read More »Improve Your Work Philosophy for Better Productivity
Have you noticed someone camping on your brand in an ad campaign? While it’s OK for other brands to use your trademarked name as a keyword, it is not alright for them to include your trademark in the text of an ad. And you need to put a stop to it. This post will give the quick rundown on how to submit a Google AdWords trademark complaint. Why should… Read More »Submitting a Google AdWords Trademark Complaint
Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do you know exactly what they refer to? It’s OK if you don’t. That’s why DemandZEN is here to go over product marketing vs. brand marketing. By your next marketing meeting, you’ll be chiming in. Product marketing Product marketing is about one thing: the product. Who makes the product doesn’t… Read More »Marketing with the Head or Heart? Product Marketing vs. Brand Marketing
Many enterprises choose to enlist the help of a digital marketing agency because of time constraints, cost-effectiveness, and the ability to bring in external expertise. If you’ve decided that hiring a digital marketing agency is right for you, you need to know where you should start looking. There are a few characteristics that you need to look for to hire the digital marketing agency that will work best for you.… Read More »What to Look for in a Digital Marketing Agency
Since my last post about advertising on Duolingo, it seems that Duolingo has officially committed to ads despite some backlash from their user base. Duolingo advertising is in full swing. After every lesson on the mobile app, users see an ad. While users take lessons online, display ads generate. So love it or hate it, marketers now have a new option for reaching fans. This blog post takes a look… Read More »Duolingo Advertising: What’s Possible Now That It’s Here?