Serena Raymond

selling technology without a sales team

Selling Technology Solutions Without a Sales Team

Selling technology solutions in the B2B space isn’t easy. And without a sales team? Good luck! The technology industry is competitive, and you need to stand out. While getting an inside sales team to do your selling is the traditional route, more software companies are choosing to forego hiring sales in favor of “self-service sales.” So, what does selling technology without a sales team look like? It requires that you… Read More »Selling Technology Solutions Without a Sales Team

DemandZEN Marketing Tool of the Month: Quetext

Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might also call you out on it via social media. Avoid plagiarism mistakes with Quetext. Why plagiarism matters Stealing content of any kind is not OK. There are plenty of stories of Instagrammers stealing pictures, musicians stealing songs, and fashion labels stealing designs. Don’t find yourself in a position where… Read More »DemandZEN Marketing Tool of the Month: Quetext

Twitter Character Limit Increase! What It Means For Your Social Media Strategy

Looks like the holiday season started a little early this year. We can all rejoice that Twitter finally sided with its users and agreed with the sentiment that 140 characters is just not enough anymore. Twitter’s decision to double its character limit is a big deal. This blog post will take a look at the Twitter character limit increase and what it means for your b2b social media marketing strategy.… Read More »Twitter Character Limit Increase! What It Means For Your Social Media Strategy
seo basic techniques

Basic SEO Techniques For Maintaining Your SEO Ranking

Focus on the basic SEO techniques With so many things in life, we concentrate on becoming the best. We want that No. 1 spot, and that’s true in both SEO rankings and sports. After building a Super Bowl-winning NFL roster, coaches and general managers need to ask themselves how they maintain that level of talent to continue winning. As SEO marketers, we need to do the same thing with our… Read More »Basic SEO Techniques For Maintaining Your SEO Ranking
cold calling scripts

Cold Calling Scripts: What DemandZEN’s CEO Has to Say on the Subject

What does our CEO think of cold calling scripts? Last week, our CEO Bart Bartlett was featured on the ConnectLeader blog to discuss cold calling scripts. Are they still relevant, or should everyone just forget about them? While some people like to err on the side of caution, reading a script verbatim is rarely a good idea unless you’re a professional actor. There are ways to be prepared without relying… Read More »Cold Calling Scripts: What DemandZEN’s CEO Has to Say on the Subject
how to write blogs

How to Write Blogs When You Don’t Have Time to Write Blogs

Too much to do, so little time This is a common problem in marketing (and any job, really). We all wish there were a few more hours in the day, or a few more hands on deck, so you could execute between 9 and 5. But that’s not reality. Things get re-prioritized and you need to adapt. Unfortunately, your blog is often one of the first things to suffer. After… Read More »How to Write Blogs When You Don’t Have Time to Write Blogs
halloween marketing emails

Halloween Marketing: The Spookiest Emails to Hit My Inbox This October

Halloween is finally upon us, and the DemandZEN team is so excited to celebrate. We’re passionate about Halloween marketing, so we decided to share a few Halloween emails. These were sent to us over the past month, and we’re ranking them from least spooky to most spooky. Let’s go for a ride. 5. Columbia Winery Subject line: Everyone Loves A Good Mystery Starting off the list with the most mysterious… Read More »Halloween Marketing: The Spookiest Emails to Hit My Inbox This October
do meta tags matter

Do Meta Tags Matter? Of Course! Here’s Why

Do meta tags matter? Yes. Meta tags matter. You might be under the impression that focusing on meta information is passe, but that’s not the case. In fact, with other marketers under the impression that meta tags don’t matter, it’s more important than ever that you step up your meta game. What is a meta tag? “Meta” is short for “metadata.” A meta tag is the data (in this case… Read More »Do Meta Tags Matter? Of Course! Here’s Why
wordstream - marketing tool of the month

DemandZEN’s Marketing Tool of the Month: Wordstream

PPC is hard Let’s admit it. There are a ton of things to juggle when it comes to PPC. You need to consider your budget, quality score, keyword volume, conversion rate, landing pages, assets—and it doesn’t stop there. That’s why it’s always nice to have a little help. That’s why this month, we’re highlighting Wordstream. What is Wordstream? Wordstream is a PPC management and optimization tool for Google, Bing, and… Read More »DemandZEN’s Marketing Tool of the Month: Wordstream
content writing tips - thesaurus

Content Writing Tips: Use a Thesaurus

Content writing tips your high school English teacher will love If you haven’t used a thesaurus since high school, you’re doing content marketing all wrong. Writing great content means having a solid technique. You don’t want to get repetitive, and you don’t want to bore your audience with stale phrases or ideas. I also wouldn’t recommend using antiquated or phD-level words to avoid alienating your audience. This is where using… Read More »Content Writing Tips: Use a Thesaurus