Serena Raymond

hubspot inbound 2018 top takeaways

HubSpot Inbound 2018: Top Takeaways

HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had some time to digest the various sessions we attended, I’ve put together our biggest takeaways from HubSpot Inbound 2018: Marketing and sales need to be better friends Across keynotes, breakout sessions, when speaking to vendors and other Inbound attendees, this was the biggest deal. Marketing and sales need to… Read More »HubSpot Inbound 2018: Top Takeaways

Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote

After her keynote presentation at INBOUND 2018 on Wednesday, I walked away with a clear impression of Beth Comstock’s journey. Previously an introvert and wallflower, Beth made the decision to not get lost in an industry it’s easy to get (or feel) lost in. She gave herself permission to take risks. A point she stressed throughout the 30-minute prelude to her Q&A. And quite obviously, by looking at her accolades… Read More »Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote
sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem in a lot of organizations possibly more unfortunate than a lack of pipeline—a complete lack… Read More »Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)
sales cadence sales enablement

Sales Cadence: The Missing Link In Your Sales Enablement Strategy

Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified leads, nurturing leads until they’re ready to buy, and in providing sales collateral such as data sheets, testimonials, or white papers. But there is another important piece of the puzzle that marketing teams can assist with when it comes to sales enablement. Enter: the sales cadence. What’s a sales… Read More »Sales Cadence: The Missing Link In Your Sales Enablement Strategy
email reporting

The Best Methods For Digital Marketing Reporting: Email Reporting (Part 2)

The last time we discussed digital marketing reporting, it was all about content. While content is often difficult to report on because you have to build the metrics yourself, email reporting is quite the opposite. Unless you’re doing email marketing in a way that’s never been done before (or at least since the mid ‘90s), you have metrics at your fingertips. You can see the traditional stats like open rate,… Read More »The Best Methods For Digital Marketing Reporting: Email Reporting (Part 2)
backlink strategy

The Ultimate Backlink Strategy For Amplifying Your Web Presence

Why do we backlink? As digital marketers, we prioritize a comprehensive backlink strategy to improve SEO for our websites. A healthy backlink strategy will raise your domain authority, brand awareness, search engine presence, and help you create a network of peers who are willing to exchange content with you. It takes a heavy focus on guest blogging, disavowing negative links, sustaining partner relationships, and creating new relationships with bloggers and… Read More »The Ultimate Backlink Strategy For Amplifying Your Web Presence
digital marketing reporting

The Best Methods for Digital Marketing Reporting: Content (Part 1)

Digital marketing and reporting go hand-in-hand. Despite that, digital marketing reporting isn’t the easiest feat. Your reports will vary based on the types of programs you’re running. For instance, you’ll emphasize different metrics in a lead generation campaign compared to a brand awareness campaign. You also can’t build the same digital marketing report for different platforms because they have different goals, use different terminology, and impact your sales pipeline differently.… Read More »The Best Methods for Digital Marketing Reporting: Content (Part 1)
search engine optimization for dummies 2018

Search Engine Optimization for Dummies 2018

In 2016, we shared some advice for you on SEO for dummies. But things have changed since then! SEO is even more important, and it’s tougher than ever to get a foot in the door when you’re just starting out. Here is your updated guide: Search Engine Optimization For Dummies 2018. Step 1: What’s wrong with your site? It’s not you, it’s your website. The first step in determining what… Read More »Search Engine Optimization for Dummies 2018
visual content marketing

Tips For Creating Beautiful Visual Content Marketing

Usually when we think of content marketing, we think of writing content. After all, content such as blogs, whitepapers, guides, landing pages, email nurtures, and checklists rule the digital marketing world. But while the copy is important for those elements, engaging content is more than just clever wordplay. Visual content marketing is a huge piece of the puzzle. After all, a bad template or subpar image can ruin your amazing… Read More »Tips For Creating Beautiful Visual Content Marketing