Savannah Rezabek

SiriusDecisions 2018 - Las Vegas

Top 5 Takeaways from SiriusDecisions Summit

SiriusDecisions is a leading B2B research and advisory firm. Founded in 2001, they’ve become the go-to for B2B companies looking to adjust their business and marketing strategies to grow in their space. In 2006, they started hosting the SiriusDecisions Summit. The Summit is an annual event where B2B leaders from around the world gather to discuss market trends and ideas. This year, we at DemandZEN were able to attend. Here… Read More »Top 5 Takeaways from SiriusDecisions Summit
7 things your boss wants to know about SEO

7 Things Your Boss Wants to Know About SEO

Improving organic search through search engine optimization is hard. It can be even harder to get your boss to understand what you’re doing and why SEO is important. Your boss is focused on the big picture, but sometimes they might not know what is necessary to move the needle. Here are seven things your boss wants to know about SEO. 1. What is SEO? The first thing your boss wants… Read More »7 Things Your Boss Wants to Know About SEO

Sales Operations: The Importance of Lead Source

Focus on selling. That’s the mantra of basically every sales team.  Make calls, send emails, and close deals. That means you’re spending your time doing exactly what you’re paid to do. But, if the sales team is not accurately assigning lead source, are they performing to the level they could be? In this post, we’ll examine why assigning an accurate lead source is so important and how it can benefit… Read More »Sales Operations: The Importance of Lead Source
Content Audits should include all your collateral

Why you need to perform a content audit

Sometimes, it may feel like you have to check the boxes in marketing. Active on social? Check. Regularly updating your website? Double check. Sending out emails? Triple check. But, sometimes what may seem like a pass-through activity has a lot more value and importance than you may think. Take a content audit, for example. What is a content audit? A content audit is a review of all of your content… Read More »Why you need to perform a content audit

What is Digital Marketing?

In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what to look for in an agency. But, one thing we haven’t done is talk about what digital marketing is. Many times, no one really knows what marketing does. They’re that team with the open floor plan that seems to have meetings constantly. They don’t call prospects, they just send… Read More »What is Digital Marketing?
5 sales tips

Become a better salesman: 5 tips to improve your performance

Sales is part of our everyday lives. Believe it or not, almost everything we do is related to selling. Want your friend to grab sushi with you tonight? Or want your significant other to see the new Marvel film over the new DC film? Want that original Nintendo from the garage sale on the corner for three bucks instead of five? It’s all about how you sell it.   B2B… Read More »Become a better salesman: 5 tips to improve your performance

Trend Advertising: Game of Thrones Edition

HBO’s Game of Thrones premieres tonight and everyone is talking about it. Season 7 is highly anticipated because it’s the first season to go beyond George R.R. Martin’s highly acclaimed books. It’s even trending on Twitter.   Now, everyone is jumping on the bandwagon, including B2B marketing teams. In this post, we’ll look at how a couple of companies are taking advantage of trend marketing and how you can do… Read More »Trend Advertising: Game of Thrones Edition
vwo tool of the month

DemandZEN’s Marketing Tool of the Month: VWO

Finding the right tools for your website can be daunting. It requires time you don’t have and it seems there is always a new problem to solve, a new set of metrics to analyze, and search engine algorithm challenges to face. Every month we highlight a different tool that helps businesses like yours solve problems. This way you can learn about great new tools that could be a perfect fit… Read More »DemandZEN’s Marketing Tool of the Month: VWO
demandzen - sales qualified leads

Sales Qualified Leads: The Beginner’s Guide

There are never enough leads when you’re in sales. The pipeline is never full enough, and the goals are always increasing. You’re waiting on them from the marketing team, you’re prospecting on your own, but how are you supposed to know which leads are ready for you and where to focus your time?   Dedicate your time to the right leads is by establishing a ranking standard— sales qualified leads… Read More »Sales Qualified Leads: The Beginner’s Guide
marketing qualified leads: a beginner's guide

Marketing Qualified Leads: The Beginner’s Guide

Leads are at the top of every marketer’s mind. Where to get them, how to find them, what will cause them to convert. But, leads without additional qualification are just names or email addresses. To make them valuable to your team, you must qualify them. Take your leads to the next level by establishing a standard— marketing qualified leads. What are marketing qualified leads (MQLs)? Marketing qualified leads are just… Read More »Marketing Qualified Leads: The Beginner’s Guide