As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads. You want to use the right platform for your lead generation campaigns. Even with all of the analytics available in digital marketing, it’s tough to know which is best. Without the data to support one over the other, we are shooting blindly in the dark hoping to hit our target. Facebook has over 2.2 billion… Read More »LinkedIn Ads vs Facebook Ads for B2B Marketing
Knowing who your customers are is the first step in launching a successful Facebook Ads campaign. With more than 1.45 billion daily active Facebook users, it’s imperative that B2B companies target only those who are in their market segment. Otherwise, you’ll spend a lot of money advertising to a broad group of users. Thankfully, there is a wide range of Facebook ad targeting options that will help you! Does Size… Read More »Facebook Ad Targeting: Does size matter?
In order to keep your business afloat, you need customers. And in order to get customers, you need leads. Sadly, leads don’t grow on trees. The chances of someone stumbling upon your website and becoming a loyal customer are slim. This is even more true today as marketers are creating digital noise. With all the competition, it’s important to ensure a closed loop lead generation process. From researching and understanding… Read More »Is There Really a Benefit to Hiring a Marketing Agency?
No matter the role, everyone that’s had a job has experienced some sort of work-related stress. Whether it’s pressure for sales, pleasing a client, or increasing leads, we’ve all been there. Some of that stress is normal, and even helpful in remaining focused and energetic. But when short-term stress turns long-term, it takes a toll on your body and mental health. This could have a huge effect on the ability… Read More »How to Deal with Stress at Work | 7 Tips That Work
Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on websites, in apps, in videos, email, etc. The point is, with all the various types of advertising, it’s hard for marketers to know exactly how customers find their product or service. The solution: UTM codes. What are UTM codes? UTM, Urchin Traffic Monitor, codes consist of tags that… Read More »UTM Codes: The Answers To All Your Tracking Woes