demandzen

DemandZEN’s Digital Marketing Tool of the Month: SEMrush

Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want your team to learn about great new tools without investing a lot of time into research. We are excited to introduce our marketing tool of the month: SEMrush. This tool allows marketing teams of all sizes to tackle the essentials of business success. From technical SEO audits to advertising… Read More »DemandZEN’s Digital Marketing Tool of the Month: SEMrush
DZ_blog_404_errors

Everything You Need to Know About 404 Errors

Defining 404 Errors 404 is one type of response code that web servers use to respond to a request for a URL. Usually, when a person requests a page that doesn’t exist, she will see a 404 (not found) error. It’s telling the visitor that a page could not be found at this time but may be available in the future and likely existed in the past. But, 404 errors… Read More »Everything You Need to Know About 404 Errors
personalization through automation

A Quick Guide to Marketing Personalization

In the broadest sense, personalization in marketing refers to a concept. It’s about making the prospect feel like they’re getting a unique experience. You’ve heard this for as long as you’ve been a digital marketer, “You have to make people feel like you’re talking to them directly”. They have to feel like what they’re seeing on their screen was put there just for them. It doesn’t matter if they’re reading… Read More »A Quick Guide to Marketing Personalization

Five Reasons to Start Automating Sales Processes

There are many reasons to consider automating sales processes in your business. The most important one? Your competition is doing it. If you lag behind, they will have your business for lunch. Improvements in sales tools are bringing higher conversions for sales teams. They’re improving efficiency, saving time, and increasing sales team satisfaction. For example, research from Aberdeen Group shows that firms which implemented sales force automation saw a 27%… Read More »Five Reasons to Start Automating Sales Processes
DemandZEN - Blog - Strengthen sales and marketing relationships

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing a record low. Even though these are business relationships, humans are still the epicenter and… Read More »Strengthen Sales and Marketing Relationships Using Analytics
DZ - blog - relevant data

7 Reasons Why Relevant Data is Important to Your Organization

Recently, I talked about how Google Data Studio helps marketing solve its biggest challenges — all centered around analytics. But, the importance of relevant data spans all departments. Basing business decisions on data can be the difference between success or failure — for your entire organization. Just having the metrics isn’t enough. First, the data you’re collecting needs to be relevant to your organization’s goals. It should indisputably report all… Read More »7 Reasons Why Relevant Data is Important to Your Organization
The Top Five Marketing Trends That Will Define This Year

The Top Five Marketing Trends That Will Define This Year

This past year was marked by businesses giving an increased focus on digital channels as a way to reach new audiences. The general trend will continue in 2017, with some specific channels growing at a much faster rate. Unless you want your business to be left behind, you need to know about these marketing trends. The truth is consumers are sick of old-fashioned, interruptive marketing. They don’t like being distracted… Read More »The Top Five Marketing Trends That Will Define This Year
DZ - Blog - LinkedIn Matched Audiences

Introducing LinkedIn Matched Audiences — What You Need to Know

Introducing LinkedIn Matched Audiences LinkedIn just made a big announcement for the business world – specifically those of us in marketing and advertising roles. On April 24th, they introduced “LinkedIn Matched Audiences,” which includes “3 new tools to reach audiences that matter most to your business”. For someone who specializes in social media campaigns, LinkedIn Matched Audiences is really exciting. LinkedIn’s potential as a successful advertising network has always been… Read More »Introducing LinkedIn Matched Audiences — What You Need to Know
How to Get (and Keep) Great Sales Reps on Your Team

How to Get (and Keep) Great Sales Reps on Your Team

The success of any business rests on several key pillars. This includes a solid business strategy, attractive products, scalable services, and quality sales reps. No matter how good your offer is, someone still has to convey its value to prospects. They also have to help you build a strong client base and keep your customers happy. Quality sales reps are some of the most sought-after employees. This also means a… Read More »How to Get (and Keep) Great Sales Reps on Your Team
DZ - Blog - Social Media for Trade Shows

4 Ways to Successfully Use Social Media for Trade Shows

The right trade show events prove to be a valuable investment time and time again. But just showing up to the booth isn’t enough anymore. Social media is a great tool to incorporate into your event marketing strategy. And if done correctly, a flashy booth won’t be the only thing making a statement at your company’s trade show. Here are 4 ways to use social media for trade shows. Show… Read More »4 Ways to Successfully Use Social Media for Trade Shows