demandzen

quality leads

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results.   Sculpt Your Campaigns by Using Negative Keywords Negative keywords are keywords that you tell Google AdWords… Read More »4 Tricks To Ensure You Get Quality Leads on AdWords
Sexism in the Workplace — The Issues, The Facts, and How It’s More Than #MeToo

Sexism in the Workplace — The Issues, The Facts, and How It’s More Than #MeToo

The longstanding issue of sexism in the workplace is still prevalent despite the year being 2018. While these discussions can be emotional for many, we’re focusing on the data and the facts of the state of women in corporate America. There are things you can do to put a stop to sexism in the workplace, whether you’re a victim or a witness, so we’ll cover those too. Bottom line: the facts… Read More »Sexism in the Workplace — The Issues, The Facts, and How It’s More Than #MeToo
Like any other skill, there are some tips and tricks to help you master B2B appointment setting much faster.

B2B Appointment Setting Tips and Tricks that Always Work

B2B appointment setting is a skill that’s crucial to anyone who’s trying to generate sales for a big business. It’s also an art that requires delicate finesse as you’re trying to transform high-level decision makers into sales opportunities. Fortunately, like any other skill, there are some tips and tricks to help you master it much faster. So keep reading and learn some of our best advice. What makes B2B appointment… Read More »B2B Appointment Setting Tips and Tricks that Always Work
Understanding last click attribution and where it fits into data-interpretation strategies is crucial for anyone managing a big business.

Last Click Attribution – Everything You Need to Know

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying crucial data can lead you to incorrect assumptions which, in turn, could lead to loss of revenue. This is because a poor understanding of what creates conversions will always result in creating campaigns that are largely hit and miss. On the other hand, utilizing last click attribution can often… Read More »Last Click Attribution – Everything You Need to Know
Multi channel marketing is crucial for your business

Multi-channel marketing: why it’s crucial for your business

If you’re running a big business, multi channel marketing is an absolute must. In fact, it’s the only way to participate in marketing that makes sense. Today’s customers have a ton of channels at their disposal, and they decide which ones they prefer and like. Simply put, if you’re leaving any channels out, you’re leaving out the customers who prefer those channels over others. And it isn’t just about preferences.… Read More »Multi-channel marketing: why it’s crucial for your business
How to Read a Facebook Ads Report – Is Your Facebook Data Fake?

How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?

Facebook has been in the spotlight for a lot of reasons recently: Did Russia influence the presidential election with Donald Trump? How much of the news on Facebook is #fakenews? Do we spend too much time on the site according to its founder, Mark Zuckerberg? However, one issue that’s pretty exclusive to B2B marketers is whether or not Facebook is inflating advertising data. Today, we’ll cover the specific accusations, like… Read More »How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?
Inbound marketing offers multiple benefits compared to traditional, outbound strategies.

A Beginner’s Guide to Inbound Marketing

  • demandzen 
Inbound marketing has been effectively replacing traditional marketing tactics for some time now. It’s an affordable and unobtrusive marketing tool. And it helps companies generate interest and boost conversion rates faster than ever. How inbound marketing differs from the outbound approach Inbound marketing offers multiple benefits compared to traditional, outbound strategies. In traditional marketing, companies rely on adverts to get their message across. The focus is on the company and… Read More »A Beginner’s Guide to Inbound Marketing

Social media and brand awareness for your business

When it comes to social media and brand awareness there are several things you need to understand. You should always be on the lookout for better ways to get your brand on the radar of potential customers. And using social media for this purpose is a perfect way to engage with current customers and attract new ones. According to this study, 71% of consumers are more likely to recommend a… Read More »Social media and brand awareness for your business

Telemarketing scripts that work

Telemarketing is not that effective if you just pick up the phone and start talking about your product. The best telemarketers use telemarketing scripts. They have a clear plan what they’ll talk about and when. And they don’t use just any kind of telemarketing scripts, but good quality, effective ones. Otherwise, they would just be wasting their time on that phone. A good telemarketing script needs to achieve several things.… Read More »Telemarketing scripts that work

Your Quick Guide to Getting Started with LinkedIn Ads

If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true that most business owners stick to using Google or Facebook to advertise their services, that’s actually to your advantage. The truth is that LinkedIn is a severely underutilized platform with great potential. This gives you a massive advantage over your competitors. LinkedIn is often overlooked since it’s not a… Read More »Your Quick Guide to Getting Started with LinkedIn Ads