Last Click Attribution – Everything You Need to Know

Last Click Attribution – Everything You Need to Know

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying crucial data can lead you to incorrect assumptions which, in turn, could lead to loss of revenue. This is because a poor understanding of what creates conversions will always result in creating campaigns that […]

A Beginner’s Guide to Inbound Marketing

A Beginner’s Guide to Inbound Marketing

Inbound marketing has been effectively replacing traditional marketing tactics for some time now. It’s an affordable and unobtrusive marketing tool. And it helps companies generate interest and boost conversion rates faster than ever. How inbound marketing differs from the outbound approach Inbound marketing offers multiple benefits compared to traditional, outbound strategies. In traditional marketing, companies […]

Telemarketing scripts that work

Telemarketing scripts that work

Telemarketing is not that effective if you just pick up the phone and start talking about your product. The best telemarketers use telemarketing scripts. They have a clear plan what they’ll talk about and when. And they don’t use just any kind of telemarketing scripts, but good quality, effective ones. Otherwise, they would just be […]

Your Quick Guide to Getting Started with LinkedIn Ads

Your Quick Guide to Getting Started with LinkedIn Ads

If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true that most business owners stick to using Google or Facebook to advertise their services, that’s actually to your advantage. The truth is that LinkedIn is a severely underutilized platform with great potential. This gives […]