demandzen

Importance of Data for Social Strategy

The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions

Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And we need to be able to prove it. Data is always important, but it is crucial when it comes to social media campaigns. And it’s more than just tracking and reporting on engagement. This blog talks about the importance of data for your social strategy and how to implement… Read More »The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions
HubStaff Bloggers May 12, 2018 No comments When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level.

Demand Generation vs Lead Generation

When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It is only when we get into the specifics of combining demand generation and lead generation… Read More »Demand Generation vs Lead Generation
We talk about SEO techniques that will get you the ranking you deserve.

SEO Techniques That Will Get You The Rankings You Deserve

It’s a well-known fact that Google changes its algorithms all the time. What worked fine last year might not work at all today. Learning about SEO best practices is a continuous process that never ends. You and your team must stay up-to-date with all of the latest SEO techniques if you want to see your business get the rankings it deserves. Re-optimize existing content As you learn about the latest… Read More »SEO Techniques That Will Get You The Rankings You Deserve
quality leads

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results.   Sculpt Your Campaigns by Using Negative Keywords Negative keywords are keywords that you tell Google AdWords… Read More »4 Tricks To Ensure You Get Quality Leads on AdWords
Sexism in the Workplace — The Issues, The Facts, and How It’s More Than #MeToo

Sexism in the Workplace — The Issues, The Facts, and How It’s More Than #MeToo

The longstanding issue of sexism in the workplace is still prevalent despite the year being 2018. While these discussions can be emotional for many, we’re focusing on the data and the facts of the state of women in corporate America. There are things you can do to put a stop to sexism in the workplace, whether you’re a victim or a witness, so we’ll cover those too. Bottom line: the facts… Read More »Sexism in the Workplace — The Issues, The Facts, and How It’s More Than #MeToo
Like any other skill, there are some tips and tricks to help you master B2B appointment setting much faster.

B2B Appointment Setting Tips and Tricks that Always Work

B2B appointment setting is a skill that’s crucial to anyone who’s trying to generate sales for a big business. It’s also an art that requires delicate finesse as you’re trying to transform high-level decision makers into sales opportunities. Fortunately, like any other skill, there are some tips and tricks to help you master it much faster. So keep reading and learn some of our best advice. What makes B2B appointment… Read More »B2B Appointment Setting Tips and Tricks that Always Work
Understanding last click attribution and where it fits into data-interpretation strategies is crucial for anyone managing a big business.

Last Click Attribution – Everything You Need to Know

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying crucial data can lead you to incorrect assumptions which, in turn, could lead to loss of revenue. This is because a poor understanding of what creates conversions will always result in creating campaigns that are largely hit and miss. On the other hand, utilizing last click attribution can often… Read More »Last Click Attribution – Everything You Need to Know
Multi channel marketing is crucial for your business

Multi-channel marketing: why it’s crucial for your business

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If you’re running a big business, multi channel marketing is an absolute must. In fact, it’s the only way to participate in marketing that makes sense. Today’s customers have a ton of channels at their disposal, and they decide which ones they prefer and like. Simply put, if you’re leaving any channels out, you’re leaving out the customers who prefer those channels over others. And it isn’t just about preferences.… Read More »Multi-channel marketing: why it’s crucial for your business
How to Read a Facebook Ads Report – Is Your Facebook Data Fake?

How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?

Facebook has been in the spotlight for a lot of reasons recently: Did Russia influence the presidential election with Donald Trump? How much of the news on Facebook is #fakenews? Do we spend too much time on the site according to its founder, Mark Zuckerberg? However, one issue that’s pretty exclusive to B2B marketers is whether or not Facebook is inflating advertising data. Today, we’ll cover the specific accusations, like… Read More »How to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?
Inbound marketing offers multiple benefits compared to traditional, outbound strategies.

A Beginner’s Guide to Inbound Marketing

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Inbound marketing has been effectively replacing traditional marketing tactics for some time now. It’s an affordable and unobtrusive marketing tool. And it helps companies generate interest and boost conversion rates faster than ever. How inbound marketing differs from the outbound approach Inbound marketing offers multiple benefits compared to traditional, outbound strategies. In traditional marketing, companies rely on adverts to get their message across. The focus is on the company and… Read More »A Beginner’s Guide to Inbound Marketing