The art of B2B appointment setting

The art of B2B appointment setting

Having a good understanding of B2B appointment setting allows you to generate quality leads, close deals faster and boost your ROI. If you want to get the best results, you definitely want to make sure you’re taking the right approach. Corporate decision makers are busy and inundated with offers. It takes skill and expertise to […]

Sales enablement strategies

Sales enablement strategies

Sales enablement is now in full swing within the B2B world. The number of businesses with a dedicated sales enablement role has grown by 30 percent in the past five years. It’s a must-have function in B2B and crucial to building a strong business. For those unfamiliar with the term, it’s a newly coined phrase […]

The Basics of Intent-based Marketing

The Basics of Intent-based Marketing

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What […]

Demand Generation vs Lead Generation

Demand Generation vs Lead Generation

When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence, demand generation is about creating a desire for your products and services. Lead generation is about generating leads. These may be email leads for email marketing or sales leads for your sales team. It […]

4 Tricks To Ensure You Get Quality Leads on AdWords

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results.   Sculpt […]