DemandZEN CEO Presents at Digital Sales World Boston

DemandZEN CEO Presents at Digital Sales World Boston

Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage by Joe Cronin, ConnectLeader’s Inside Sales Manager. The two explored how sales teams can boost pipeline while simultaneously shortening the sales cycle. Download Presentation Slides: Drive a Bigger and Better Pipeline While Shortening Sales […]

The Best Interactive Content Tools to Use

The Best Interactive Content Tools to Use

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this. The next step in your content journey is to find the right tool to build your interactive content. This can be difficult, as the interactive content market is […]

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing productivity in between meetings, and you still don’t have enough time in the day to tackle everything your job throws at you. B2B marketing is demanding. Today’s fast-paced workplace challenges B2B marketing teams to […]

How Does Social Media Affect SEO?

How Does Social Media Affect SEO?

[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or […]

SEO Best Practices for 2018

SEO Best Practices for 2018

SEO Best Practices for 2018 Wondering what you need to be doing in 2018 to boost your organization’s searchability? Let’s start with the basics. What is SEO? Search engine optimization is exactly what it sounds like: optimizing content so it appears in better positions within a search engine (think Google, Bing, Yahoo, etc). Ultimately, by […]

Which Lead Generation Offers Work Best?

Which Lead Generation Offers Work Best?

Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into […]

Why You Should Outsource Your Inside Sales

Why You Should Outsource Your Inside Sales

Inside sales is an inside job…right? In today’s society, it’s increasingly evident that inside sales is actually a job best outsourced for companies looking to generate opportunities quickly, efficiently, and cost effectively. Let’s take a look at the up-front investments for hiring an inside sales team: Investing in Inside Sales In a 2016-2017 talent shortage […]