Casey Horgan

Digital Sales World Conference 2018

DemandZEN CEO Presents at Digital Sales World Boston

Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage by Joe Cronin, ConnectLeader’s Inside Sales Manager. The two explored how sales teams can boost pipeline while simultaneously shortening the sales cycle. Download Presentation Slides: Drive a Bigger and Better Pipeline While Shortening Sales Cycles Digital Sales World For nine consecutive years, the AA-ISP (Global Inside Sales Association) has… Read More »DemandZEN CEO Presents at Digital Sales World Boston
Best Interactive Content Tools for Marketers

The Best Interactive Content Tools to Use

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best ways in which to do this. The next step in your content journey is to find the right tool to build your interactive content. This can be difficult, as the interactive content market is still fairly new. There are dozens of options to choose from, but we’re going to… Read More »The Best Interactive Content Tools to Use
Interactive Content Marketing Strategy

How Interactive Content is Going to Change Your Marketing Strategy

Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a business stand out? It’s not enough to simply churn out weekly pieces of content. In order to cut through the noise, content has to be high quality, informative, innovative, and visually appealing. And mobile friendly. Shareable. Unique. And now, interactive.   What is Interactive Content? Interactive content is content… Read More »How Interactive Content is Going to Change Your Marketing Strategy
Growing Marketing Efforts In-House or B2B Marketing Agency

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing productivity in between meetings, and you still don’t have enough time in the day to tackle everything your job throws at you. B2B marketing is demanding. Today’s fast-paced workplace challenges B2B marketing teams to evolve and to exceed increasingly high expectations. Everyone talks about a work/life balance, but it’s… Read More »Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?
How Does Social Media Affect SEO?

How Does Social Media Affect SEO?

[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or have wondered about it yourself:       How does social media affect SEO? You… Read More »How Does Social Media Affect SEO?
What is GDPR?

What is GDPR? The Absolute Beginner’s Guide to the EU’s Biggest Data Regulation

[Note: As of May 25, 2018, the GDPR is enforceable. This article was written one month before the GDPR went into effect.] Table of Contents What is the GDPR? Why should I care about the GDPR? What is the GDPR asking me to do? How long do I have? What happens if I don’t make any changes? Wait, why are you telling me this? Where can I get more information… Read More »What is GDPR? The Absolute Beginner’s Guide to the EU’s Biggest Data Regulation
B2B Lead Follow-Up

The 6 Essential Steps to a Better Lead Follow-Up Process

[ Jump to the lead follow-up infographic ] Following up with leads is a crucial step in the sales cycle for B2B companies. Whether it’s with a phone call or a follow-up email, it’s important to initiate a conversation. Lead follow-up is a challenge for most B2B organizations. We’ve worked closely with countless sales teams on their lead follow-up process. One thing we’ve noticed is that they all tend to… Read More »The 6 Essential Steps to a Better Lead Follow-Up Process
SEO best practices 2018

SEO Best Practices for 2018

SEO Best Practices for 2018 Wondering what you need to be doing in 2018 to boost your organization’s searchability? Let’s start with the basics. What is SEO? Search engine optimization is exactly what it sounds like: optimizing content so it appears in better positions within a search engine (think Google, Bing, Yahoo, etc). Ultimately, by adhering to SEO best practices for 2018, you’ll get your content in front of people… Read More »SEO Best Practices for 2018

Which Lead Generation Offers Work Best?

Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into interested individuals. A 2017 report on the State of Inbound Marketing by HubSpot, a marketing… Read More »Which Lead Generation Offers Work Best?
Why you should outsource inside sales

Why You Should Outsource Your Inside Sales

Inside sales is an inside job…right? In today’s society, it’s increasingly evident that inside sales is actually a job best outsourced for companies looking to generate opportunities quickly, efficiently, and cost effectively. Let’s take a look at the up-front investments for hiring an inside sales team: Investing in Inside Sales In a 2016-2017 talent shortage survey, employers found sales positions to be among the most difficult roles to fill, beating… Read More »Why You Should Outsource Your Inside Sales