abm introduction

ABM: An Introduction To Account-Based Marketing

  • demandzen 
Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization has become imperative to building and growing customer relationships. To stay competitive in the B2B landscape, organizations must shift from a lead-centric mentality to an account-centric mentality. Enter Account-Based Marketing (ABM). ABM is an increasingly popular strategic marketing approach. It goes beyond lead generation and allows digital marketers to effectively… Read More »ABM: An Introduction To Account-Based Marketing

Lead follow-up best practices: mix up your contact methods

  • demandzen 
No matter how well your business is going, it can always use more leads. But it isn’t just about “getting leads.” You also have to keep them engaged and maintain contact to encourage conversion and prevent them from slipping away. That’s why a coordinated lead follow-up strategy is a must for any business determined to stay ahead of the competition.  What is lead follow-up?  Even the most successful lead generation… Read More »Lead follow-up best practices: mix up your contact methods
Appointment Setting for B2B Sales

The art of B2B appointment setting

Having a good understanding of B2B appointment setting allows you to generate quality leads, close deals faster and boost your ROI. If you want to get the best results, you definitely want to make sure you’re taking the right approach. Corporate decision makers are busy and inundated with offers. It takes skill and expertise to reach them and convince them that your offer is the solution they need. The basics… Read More »The art of B2B appointment setting
The number of businesses with a dedicated sales enablement role has grown by 30% in the past 5 years.

Sales enablement strategies

Sales enablement is now in full swing within the B2B world. The number of businesses with a dedicated sales enablement role has grown by 30 percent in the past five years. It’s a must-have function in B2B and crucial to building a strong business. For those unfamiliar with the term, it’s a newly coined phrase referring to a range of practices (i.e. sales enablement strategies) that aim to facilitate sales.… Read More »Sales enablement strategies
We discuss the basics of intent-based marketing.

The Basics of Intent-based Marketing

  • demandzen 
Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What is intent-based marketing? With the ever-rising expectations across the buyer’s journey, understanding your audience is… Read More »The Basics of Intent-based Marketing
hubspot inbound 2018 top takeaways

HubSpot Inbound 2018: Top Takeaways

HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had some time to digest the various sessions we attended, I’ve put together our biggest takeaways from HubSpot Inbound 2018: Marketing and sales need to be better friends Across keynotes, breakout sessions, when speaking to vendors and other Inbound attendees, this was the biggest deal. Marketing and sales need to… Read More »HubSpot Inbound 2018: Top Takeaways
Digital Sales World Conference 2018

DemandZEN CEO Presents at Digital Sales World Boston

Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage by Joe Cronin, ConnectLeader’s Inside Sales Manager. The two explored how sales teams can boost pipeline while simultaneously shortening the sales cycle. Download Presentation Slides: Drive a Bigger and Better Pipeline While Shortening Sales Cycles Digital Sales World For nine consecutive years, the AA-ISP (Global Inside Sales Association) has… Read More »DemandZEN CEO Presents at Digital Sales World Boston

Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote

After her keynote presentation at INBOUND 2018 on Wednesday, I walked away with a clear impression of Beth Comstock’s journey. Previously an introvert and wallflower, Beth made the decision to not get lost in an industry it’s easy to get (or feel) lost in. She gave herself permission to take risks. A point she stressed throughout the 30-minute prelude to her Q&A. And quite obviously, by looking at her accolades… Read More »Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote
sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem in a lot of organizations possibly more unfortunate than a lack of pipeline—a complete lack… Read More »Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)