The art of B2B appointment setting

The art of B2B appointment setting

Having a good understanding of B2B appointment setting allows you to generate quality leads, close deals faster and boost your ROI. If you want to get the best results, you definitely want to make sure you’re taking the right approach. Corporate decision makers are busy and inundated with offers. It takes skill and expertise to […]

Sales enablement strategies

Sales enablement strategies

Sales enablement is now in full swing within the B2B world. The number of businesses with a dedicated sales enablement role has grown by 30 percent in the past five years. It’s a must-have function in B2B and crucial to building a strong business. For those unfamiliar with the term, it’s a newly coined phrase […]

The Basics of Intent-based Marketing

The Basics of Intent-based Marketing

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What […]

HubSpot Inbound 2018: Top Takeaways

HubSpot Inbound 2018: Top Takeaways

HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had some time to digest the various sessions we attended, I’ve put together our biggest takeaways from HubSpot Inbound 2018: Marketing and sales need to be better friends Across keynotes, breakout sessions, when speaking to […]

DemandZEN CEO Presents at Digital Sales World Boston

DemandZEN CEO Presents at Digital Sales World Boston

Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage by Joe Cronin, ConnectLeader’s Inside Sales Manager. The two explored how sales teams can boost pipeline while simultaneously shortening the sales cycle. Download Presentation Slides: Drive a Bigger and Better Pipeline While Shortening Sales […]