Search Results for: account based marketing

abm introduction

ABM: An Introduction To Account-Based Marketing

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Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization has become imperative to building and growing customer relationships. To stay competitive in the B2B landscape, organizations must shift from a lead-centric mentality to an account-centric mentality. Enter Account-Based Marketing (ABM). ABM is an increasingly popular strategic marketing approach. It goes beyond lead generation and allows digital marketers to effectively… Read More »ABM: An Introduction To Account-Based Marketing

Everything You Need To Know About Account-Based Marketing

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Account-based marketing (ABM) has been getting a lot of attention lately, and for a good reason. The strategy itself isn’t new. What is new is that now it’s easier to deploy, thanks to the availability of new IT solutions. Why is this? ABM requires extensive research to identify targets and create highly personalized marketing campaigns. This takes considerable time and resources. Today, B2B buyer data is everywhere on the web.… Read More »Everything You Need To Know About Account-Based Marketing
DemandSTREAM

DemandSTREAM: ABM + Digital Marketing + Appointment Setting

Technology-Enabled, Outcome-Focused Account Based Marketing For most companies, you have to decide between getting in front of a lot of people who might not be your ideal target or getting in front of a select few who might convert to customers. DemandSTREAM combines strategy, digital engagement, calling and nurture resulting in a higher volume of qualified appointments set with your ideal prospects. We fuel demand generation by building an ideal… Read More »DemandSTREAM: ABM + Digital Marketing + Appointment Setting
We discuss the basics of intent-based marketing.

The Basics of Intent-based Marketing

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Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What is intent-based marketing? With the ever-rising expectations across the buyer’s journey, understanding your audience is… Read More »The Basics of Intent-based Marketing
sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem in a lot of organizations possibly more unfortunate than a lack of pipeline—a complete lack… Read More »Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)
We discuss the importance of services marketing in the B2B sector.

The Importance of Services Marketing in the B2B Sector

The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell products.” You have to realize that if you’re selling high-ticket items to large businesses, you’re dealing with high-powered decision makers. Hence, you’ll do much better if you approach these high-level players and “offer them your services.” This is where services marketing comes in. What is services marketing though? Services… Read More »The Importance of Services Marketing in the B2B Sector