Search results for: account based marketing
Account Based Marketing
Account Based Marketing Target Account List & Identification of the Buying Team Our approach is to work with our clients to identify their Ideal Company Profile (ICP) based on company demographics, firmographics and technographics. Once we’ve identified the target accounts our research team identifies the entire buying team. Audience and Cadence Optimization We create highly…
Read MoreHow to Effectively Execute Your Account Based Marketing Tactics
So far, we’ve learned everything we need to know about account based marketing (ABM). And we’ve learned what ABM is as well as where to start. Now, it’s time to top off our coverage (for now) with how to execute your account based marketing tactics. First, we’ll cover the process for organizing and launching ABM…
Read MoreWhat is Account Based Marketing and Where Do I Start?
B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at larger, enterprise companies can involve as many as 17 decision makers! That’s probably why there’s been a sudden push to answer the question, “what is Account Based Marketing (ABM)?” If you’re in the marketing…
Read MoreABM: An Introduction To Account-Based Marketing
Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization has become imperative to building and growing customer relationships. To stay competitive in the B2B landscape, organizations must shift from a lead-centric mentality to an account-centric mentality. Enter Account-Based Marketing (ABM). ABM is an increasingly…
Read MoreEverything You Need To Know About Account-Based Marketing
Account-based marketing (ABM) has been getting a lot of attention lately, and for a good reason. The strategy itself isn’t new. What is new is that now it’s easier to deploy, thanks to the availability of new IT solutions. Why is this? ABM requires extensive research to identify targets and create highly personalized marketing campaigns.…
Read MorePPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)
What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
Read MoreThe Basics of Intent-based Marketing
Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in the the buyer’s journey make it tough for marketers to target the right prospects and define what motivates them. Intent-based marketing helps businesses predict purchase intent through an in-depth analysis of user behavior. What…
Read MoreSales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)
Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the primary focus. If you’re not driving pipeline, you’re not succeeding. And when there isn’t any pipeline to speak of, the Yeah Yeah Yeahs agree that heads will roll. But there is often another problem…
Read MoreThe Importance of Services Marketing in the B2B Sector
The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell products.” You have to realize that if you’re selling high-ticket items to large businesses, you’re dealing with high-powered decision makers. Hence, you’ll do much better if you approach these high-level players and “offer them…
Read MoreThe Basics of Account Based Selling
If there’s one thing you can count on in sales, it’s continuous change. Buyer personas evolve, new trends emerge and ever-more advanced technologies hit the market on a monthly basis. To navigate these changes and keep a competitive edge, companies have to adjust and adopt new sales approaches. Account based selling (ABS, for short) is…
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