Account-based marketing (ABM) has been getting a lot of attention lately, and for a good reason. The strategy itself isn’t new.…
Read MoreTo put it more simply than the concept deserves, closed loop marketing is data-driven marketing that uses sales information to convert…
Read MoreThis past year was marked by businesses giving an increased focus on digital channels as a way to reach new audiences.…
Read MoreThis past year was marked by businesses giving an increased focus on digital channels as a way to reach new audiences.…
Read MoreDigital marketing encompasses a wide array of activities. The campaign types and methods are endless. In today’s digital world, it’s not…
Read MoreThere’s a reason content marketing is taking over the business world. Many of the leading marketing experts are saying that you…
Read MoreFinding the right tools and processes for your business takes time and money. That’s why, each month, we highlight a tool…
Read MoreYou’ve been tasked with creating a survey to send to your B2B customers. But you aren’t sure where to start. Survey…
Read MoreOne of the biggest mistakes you can do as a marketer is to overlook the importance of customer service. Sadly, we…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.