demandzen blog - leadscoring 101

Lead Scoring 101: Explicit Scoring vs. Implicit Scoring

  We all know that lead scoring is a way to score leads. It’s also an important way to make sure…

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a guide to lead scoring best practices

Lead Scoring Best Practices: A Beginner’s Guide

Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values;…

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DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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