Which Lead Generation Offers Work Best?

Which Lead Generation Offers Work Best?

Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into […]

Why Inclusive Marketing Needs to Be Your Priority in 2018

Why Inclusive Marketing Needs to Be Your Priority in 2018

Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by researching and detailing customer demographics, behaviors, motivations, and goals. Even with extensive market research, however, marketers are still stuck writing to different, fictionalized versions of themselves, rather than a diverse audience with differing perspectives. […]

What is a Wiki Site? How to Choose the Best Wiki Site For Your Business

What is a Wiki Site? How to Choose the Best Wiki Site For Your Business

Ever wonder where the term “wiki” came from? “Wikiwiki” is Hawaiian for “fast.” Larry Sanger, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia’s fast access to information. Unlike Wikipedia’s short-lived predecessor Nupedia, Wikipedia did not require lengthy approval processes and […]

How Google Data Studio Helps Marketing Solve Its Biggest Challenges

How Google Data Studio Helps Marketing Solve Its Biggest Challenges

Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how. […]