Marketing

At DemandZEN, our marketing team focuses on creating a fully optimized sales and marketing funnel that takes leads from the awareness stage to decision. Our goal is to convert qualified leads into your best customers. We do this through an array of digital marketing techniques, both proven and experimental.

We create and revamp pay-per-click (PPC) campaigns by designing highly-specific landing pages and running data-driven A/B tests to determine the most effective content. These techniques have been shown to increase conversion rates and, ultimately, advertising ROI. DemandZEN manages Bing and Google AdWords, Facebook and Twitter social media ads, as well as other versions of PPC advertising.

In addition, DemandZEN manages and creates thought leadership content focused on educating those top of the funnel (TOFU) leads that are so valuable to the future of your sales pipeline. We develop email nurture campaigns utilizing that TOFU content to keep your prospects interested.

Our team uses our expertise to guide your marketing initiatives towards success. And we take a flexible approach, making recommendations based on what your business needs to become as successful as possible.

Tools

Our team has advanced knowledge of various marketing automation tools and CRMs among other software. These tools highlight some of our experience:

DemandZEN tools for different digital marketing techniques

Certifications

  • Bing AdWords Certified
  • Google AdWords Certified:
    • Mobile Certified
    • Search Advertising Certified
  • HubSpot Certified:
    • Inbound Certified
    • Content Marketing Certified
    • Platform Certified