Too much to do, so little time
This is a common problem in marketing (and any job, really). We all wish there were a few more hours in the day, or a few more hands on deck, so you could execute between 9 and 5. But that’s not reality. Things get re-prioritized and you need to adapt. Unfortunately, your blog is often one of the first things to suffer. After all, paid campaigns like Google AdWords and Facebook drive leads, your email marketing nurtures those leads, and those website tests you’re running create a first impression for visitors you hope to convert into leads.
But don’t skimp on the content, even if it seems impossible. After all, your blogs are how visitors find you in the first place. Your blog is also why visitors keep coming back. Here, I’ll talk about how to write blogs when you just don’t have the time for it.
Write what you know
When time is of the essence, don’t go searching for inspiration. Use yourself as your No. 1 resource. What knowledge do you have that’s worth sharing? Relying on your own expertise, you can create a quick draft and have a peer edit it so it’s website-ready.
How to write blogs is not about coming up with totally unique information every time. It’s about sharing a perspective. Not everyone knows what you know, so share it with the world!
Write what you’re going through
Sometimes those tasks that are taking up the majority of our day can become really great blog topics. Consider an issue you’re having, or an accomplishment you just achieved. You’ve probably drafted a few emails about the project or have had conversations (sometimes the same one, multiple times) with colleagues about this issue.
Write it down. The problem you’re facing might be universal, or it might be a great jump pad to an even bigger problem. Whether you’re sharing your successes or your failures, make it interesting.
Documenting something you’re going through is a great way to give you new content, and it can also help you work out a problem. Share it with a co-worker and make sure you’ve captured all of the details. And encourage your entire team to have this mindset. With more of your team looking at problems as possible blog ideas, you’re not likely to run out of content anytime soon.
Keep a running list of ideas
When you’re low on inspiration and short on time, turning to an old list of ideas is a great way to keep the blog momentum going. Make notes on what would be a good short post and a good long post. Save the short posts for when you need them most.
With a running list of ideas that your entire team contributes to, you don’t have much of an excuse to let your blog fall into disrepair.
Acknowledge how much you can take on
I hate to say it, but you can’t do it all. No matter how much we like to think we can say “yes” to every task that comes our way, it’s just not reality.
Whatever your monthly blog goal is, you need to be realistic. Re-prioritize and plan accordingly during months that you have a large amount of other work to do. This will also keep you from abandoning your blog completely. Set yourself a new goal during those months you’re lacking the time for blog writing. Discuss these re-prioritizations so everyone on your team is on the same page.
Everyone can write blogs
Everything is a topic, and anyone at your organization can write or submit ideas! The more people involved, the more interesting your blog will become. Spreading the responsibility of who can blog also takes some of the stress off of your marketing team. When developers, salespeople, or HR get involved, you introduce unique perspectives still relevant to your organization that you were lacking previously.
Outsource your blog writing
Finally, turn to outside writers and agencies for your content needs. This gives your internal team the opportunity to create content as time allows, and focus on more interesting subjects. Now, they can indulge in those research projects a little more freely.
Just make sure to choose writing teams who mesh well with your organization and your offering.
When it comes to how to write blogs when you’re short on time, the most important thing is to always be thinking about writing.
Interested in how DemandZEN can help with your blog content? Drop us a line.