Why Inclusive Marketing Needs to Be Your Priority in 2018

Why Inclusive Marketing Needs to Be Your Priority in 2018

Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by researching and detailing customer demographics, behaviors, motivations, and goals. Even with extensive market research, however, marketers are still stuck writing to different, fictionalized versions of themselves, rather than a diverse audience with differing perspectives. […]

Common Mistakes on B2B Websites

Common Mistakes on B2B Websites

B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates and, most importantly, conversions. Conversions are always top of mind for B2B websites. To help increase conversions, these are some of the common mistakes B2B websites should eliminate. Lack of Content for Specific Audiences […]

Here’s How Your CRM can Help Convert Leads

Here’s How Your CRM can Help Convert Leads

Customer relationship management is a set of business strategies designed to optimize business-customer interaction. With the ultimate goal of driving sales growth in the long run. It’s an integrated approach involving marketing, sales, customer care, and tech support. The use of CRM technology is also one of the best ways to convert leads. Of course, simply purchasing […]