A Beginner’s Guide to Inbound Marketing

A Beginner’s Guide to Inbound Marketing

Inbound marketing has been effectively replacing traditional marketing tactics for some time now. It’s an affordable and unobtrusive marketing tool. And it helps companies generate interest and boost conversion rates faster than ever. How inbound marketing differs from the outbound approach Inbound marketing offers multiple benefits compared to traditional, outbound strategies. In traditional marketing, companies […]

Why Inclusive Marketing Needs to Be Your Priority in 2018

Why Inclusive Marketing Needs to Be Your Priority in 2018

Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by researching and detailing customer demographics, behaviors, motivations, and goals. Even with extensive market research, however, marketers are still stuck writing to different, fictionalized versions of themselves, rather than a diverse audience with differing perspectives. […]

The best ways to grow an email list

The best ways to grow an email list

You might have heard a statement similar to this one: “If you double your list, you will double your profits.” Whilst an oversimplification, this statement isn’t far from the truth. If you want to grow an email list, you will want to learn about all of the methods that we’ll discuss here. Be warned though, […]

Sales Team Tips: Getting Started with Salesforce

Sales Team Tips: Getting Started with Salesforce

There are a hundred different CRM options available today. Chances are your team hasn’t worked with all of them. One of the most popular solutions in today’s market is Salesforce, a cloud-based CRM solution that allows for full customization regardless of company size. If your company is using, or going to be implementing, Salesforce, here […]

Common Mistakes on B2B Websites

Common Mistakes on B2B Websites

B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates and, most importantly, conversions. Conversions are always top of mind for B2B websites. To help increase conversions, these are some of the common mistakes B2B websites should eliminate. Lack of Content for Specific Audiences […]

Here’s How Your CRM can Help Convert Leads

Here’s How Your CRM can Help Convert Leads

Customer relationship management is a set of business strategies designed to optimize business-customer interaction. With the ultimate goal of driving sales growth in the long run. It’s an integrated approach involving marketing, sales, customer care, and tech support. The use of CRM technology is also one of the best ways to convert leads. Of course, simply purchasing […]

Using Cold Email to Land Meetings

Using Cold Email to Land Meetings

Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics say that cold email is “a waste of time”. Let me assure you, cold email can be an amazing way to grow your business. Cold email can help you win great publicity, promote your articles, scale […]

A Very DemandZEN Thanksgiving

A Very DemandZEN Thanksgiving

It starts with thanks This Thanksgiving, we want to give thanks for the hard work our incredible team does during the year. Everyone at DemandZEN embraces honesty, flexibility, and problem-solving in the day-to-day. Thanksgiving is a time to be with friends and family, which is why we’re proud to be a family-first company. We’re happy […]