LinkedIn Ads vs Facebook Ads for B2B Marketing

LinkedIn Ads vs Facebook Ads for B2B Marketing

As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads. You want to use the right platform for your lead generation campaigns. Even with all of the analytics available in digital marketing, it’s tough to know which is best. Without the data to support one over the other, we are shooting […]

Facebook Ad Targeting: Does size matter?

Facebook Ad Targeting: Does size matter?

Knowing who your customers are is the first step in launching a successful Facebook Ads campaign. With more than 1.45 billion daily active Facebook users, it’s imperative that B2B companies target only those who are in their market segment. Otherwise, you’ll spend a lot of money advertising to a broad group of users. Thankfully, there […]

How Does Social Media Affect SEO?

How Does Social Media Affect SEO?

[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing tools out there. A summary of the featured article, “How Does Social Media Affect SEO?” can be found below.] If you’re a marketing professional, at some point you’ve either been asked this question or […]

Social Media Strategy: 4 Tips for Busy Professionals

Social Media Strategy: 4 Tips for Busy Professionals

For marketers, social media is a double-edged sword. No doubt, it’s full of possibilities. In fact, many marketers would argue that a social media strategy is unavoidable in today’s marketing world. However, it’s not all sunshine and rainbows. First, social media takes up a substantial amount of time and effort. But what’s worse, it sucks […]

Your Quick Guide to Getting Started with LinkedIn Ads

Your Quick Guide to Getting Started with LinkedIn Ads

If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true that most business owners stick to using Google or Facebook to advertise their services, that’s actually to your advantage. The truth is that LinkedIn is a severely underutilized platform with great potential. This gives […]