DemandZEN Marketing Tool of the Month: Quetext

DemandZEN Marketing Tool of the Month: Quetext

Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might also call you out on it via social media. Avoid plagiarism mistakes with Quetext. Why plagiarism matters Stealing content of any kind is not OK. There are plenty of stories of Instagrammers stealing pictures, […]

Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates

Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates

You need an SSL certificate for your website. And that’s not me telling you. That’s Google. Google has been giving search engine ranking bonuses to websites with SSL certificates since 2014. Three years later, if you haven’t gotten your certificate yet you’re behind the times (and probably behind the first search engine results page on […]

Benefits of Google Analytics: Top Reasons to Set Up Google Analytics Today

Benefits of Google Analytics: Top Reasons to Set Up Google Analytics Today

If you’re researching the benefits of Google Analytics before you commit to setting it up, you’ve come to the right place. This blog post will highlight the top reasons you need to implement Google Analytics today. Determine what’s important to your prospects Marketing shouldn’t be about assumptions. Your hypotheses need to be backed by hard […]

Strengthen Sales and Marketing Relationships Using Analytics

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing […]

7 Reasons Why Relevant Data is Important to Your Organization

7 Reasons Why Relevant Data is Important to Your Organization

Recently, I talked about how Google Data Studio helps marketing solve its biggest challenges — all centered around analytics. But, the importance of relevant data spans all departments. Basing business decisions on data can be the difference between success or failure — for your entire organization. Just having the metrics isn’t enough. First, the data […]