Last Click Attribution – Everything You Need to Know

Last Click Attribution – Everything You Need to Know

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying crucial data can lead you to incorrect assumptions which, in turn, could lead to loss of revenue. This is because a poor understanding of what creates conversions will always result in creating campaigns that […]

DemandZEN Marketing Tool of the Month: Quetext

DemandZEN Marketing Tool of the Month: Quetext

Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might also call you out on it via social media. Avoid plagiarism mistakes with Quetext. Why plagiarism matters Stealing content of any kind is not OK. There are plenty of stories of Instagrammers stealing pictures, […]

Strengthen Sales and Marketing Relationships Using Analytics

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing […]