Are you spamming your database?

As marketers, our number one priority is to support the sales’ pipeline and help deals close. Often, we’re asked to perform…

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marketing list buy

To List Buy or Not to List Buy?

Isn’t that always the question? Whether your business is just starting out or is incredibly well established, the simple fact is…

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welcome email

Why a Welcome Email is Important

…and how to maximize its effect. A welcome email is one of the most important emails, and campaigns, to set up…

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marketing how to craft a thank you page

Marketing How To: Craft a Thank-You Page

Marketing is hard. Understanding the nuances of every different buyer type, providing content and offers they really need at the right…

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marketing lead email

Revamping email marketing for lead nurture: dos and don’ts

To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past…

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Does CASL Apply? Infographic

Email Opt-In Best Practices for 2016:

While many inbound marketers try to say Email Marketing is dead, this is by no means the case. Email is alive,…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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