gamification strategies - dz blog

Gamification Strategies: Badges in B2B Marketing

  Gamification can be daunting. Fully embracing gamification strategies means you’re going to be spending time, money, and a whole lot…

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DZ - blog - relevant data

7 Reasons Why Relevant Data is Important to Your Organization

Recently, I talked about how Google Data Studio helps marketing solve its biggest challenges — all centered around analytics. But, the…

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6 Top Women Lead B2B Sales Podcasts

In honor of National Women’s Month, here are our top must listen women lead Sales Podcasts: #1 – Conversation with Women…

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10 Executives Share B2B Marketing Predictions for 2021

B2B marketing will see a shift post-covid in 2021. DemandZen sought predictions of what this shift will look like from B2B…

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Does Instagram Have a Space for B2B Businesses?

For years, B2B businesses have stayed away from Instagram because of the idea that it only works for B2C businesses. While…

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Staying Warm While Cold Calling [Keeping the Human Element in Cold Calling]

During this season of social distance, we could all use some genuine human interaction. We probably don’t expect an authentic interaction…

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B2B Lead Generation During a Global Pandemic

It goes without saying that the global COVID-19 pandemic has changed the way the world works. More specifically, it’s changed the…

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How To Choose A Marketing Agency

Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…

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LinkedIn InMail Tips, Tricks, Best Practices

You’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …

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PPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)

What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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