What Exactly is Closed Loop Marketing?

What Exactly is Closed Loop Marketing?

To put it more simply than the concept deserves, closed loop marketing is data-driven marketing that uses sales information to convert qualified leads into customers. Leads go into the marketing machine, and they either become disqualified or sales-ready. Closed loop marketing expands on the idea of the traditional sales funnel where prospects are taken from […]

How to Recycle Content Effectively

How to Recycle Content Effectively

You’ve posted, promoted, and republished your content. It’s great information that your prospects value, and it’s fulfilling its current purpose, such as brand awareness or lead generation. But you want to get your message to a wider audience without resharing your content one more time. So, just how do you recycle content effectively? This blog […]

Introducing LinkedIn Matched Audiences — What You Need to Know

Introducing LinkedIn Matched Audiences — What You Need to Know

Introducing LinkedIn Matched Audiences LinkedIn just made a big announcement for the business world – specifically those of us in marketing and advertising roles. On April 24th, they introduced “LinkedIn Matched Audiences,” which includes “3 new tools to reach audiences that matter most to your business”. For someone who specializes in social media campaigns, LinkedIn […]