sales closing strategies

Underutilized Sales Closing Strategies

There is nothing as exciting for sales professionals as closing a sale quickly and successfully. The process of selling is not only about the effort made; it’s also about that final moment that determines whether or not your closing strategies will pay off. In the ocean of sales closing strategies available nowadays, there are still[…]

CoSchedule: Tool of the Month

DemandZEN’s Marketing Tool of the Month: CoSchedule

Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. That’s why, every month, we highlight one tool that solves a different business problem. That way, you can learn about great new tools that could be a great fit for[…]

importance of customer service

The Importance of Customer Service in Marketing

One of the biggest mistakes you can do as a marketer is to overlook the importance of customer service. Sadly, we all do it at one point or another. This happens as we get “too focused” on the “important” aspects of marketing. If you want to take your business to a higher level, you have two[…]

Common Mistakes on B2B Websites

Common Mistakes on B2B Websites

B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates and, most importantly, conversions. Conversions are always top of mind for B2B websites. To help increase conversions, these are some of the common mistakes B2B websites should eliminate. Lack of Content for Specific Audiences[…]

sales relationships

Is Coffee Still for Closers? The Evolution of Sales Relationships

  Is it true what Alec Baldwin’s character, Blake, in 1992’s Glengarry Glen Ross told us? Should we always be closing, and is coffee only for closers? Is it more important to value the bottom line over your sales relationships? The short answer is “no.” The methodology of outbound sales in this digital world has[…]