Advertising on Duolingo

Advertising on Duolingo: The Value of Multilingual Advertising

Duolingo is arguably the best free language app you can download. There are currently 18 languages to choose from, three additional languages in beta, and six languages currently in the “hatching phase” (meaning they’re arriving soon). Languages in the hatching phase include Hindi, Korean, and Klingon. Duolingo isn’t afraid to get fun with the languages[…]

business mantras - let it go

Business Mantras for Your Sales Team

What are business mantras? In Hindu or Buddhist culture, a mantra is something sacred that you repeat to yourself. It’s a way of focusing your energy. Often, it’s only syllable. Literally, the word is sanskrit for “Sacred utterance.” But when we say mantra, we mean something a little different. In sales, business mantras are a[…]

Best Practices of Website Layout Architecture

  The first handshake you have with most of your prospective clients is your website. To make a positive first impression, it is imperative to have a website that is not only appealing, but easy to navigate. The following are a few website layout best practices that will capture your visitor’s attention in just a[…]

what is gated content

What is Gated Content?

What is Gated Content? To answer this question simply, gated content (or an “asset”) is anything that a company places behind a form. It’s something that you’ve determined is valuable enough to warrant a transaction of information from your customer or prospect in return for the asset. But not everything is gated content, and the[…]

Optimize your digital marketing strategy

New Year’s Resolutions for an Optimized Digital Marketing Strategy

We all get lazy. We start to cut corners. Sometimes what’s “good enough for now” becomes the standard. But for an optimized digital marketing strategy, it’s important to shake those bad habits. Let’s see how we can start 2017 off on the right foot. Here are some things to keep in mind as you craft[…]