The best ways to grow an email list

The best ways to grow an email list

You might have heard a statement similar to this one: “If you double your list, you will double your profits.” Whilst an oversimplification, this statement isn’t far from the truth. If you want to grow an email list, you will want to learn about all of the methods that we’ll discuss here. Be warned though, […]

When Do You Use Emojis in Subject Lines?

When Do You Use Emojis in Subject Lines?

Digital marketing is all about leveraging the right tools in your toolbox. And these days, our toolbox includes emojis. You’ve probably noticed emojis popping up in your inbox every once in awhile. And maybe you’ve been tempted to use them in your next campaign. After all, there is evidence it works: Experian reported that brands […]

Facebook is Fed Up with Fake News

Facebook is Fed Up with Fake News

If you’re one of the nearly 2 billion people active on Facebook, you’ve probably experienced Facebook’s fake news epidemic. We have good news: fake news on Facebook is taking a hit from the platform’s recent API change. And for good reason. A recent study shows 62% of adults in the United States get their news […]