The Latest Google AdWords Benchmarks, 2017 Q4

The Latest Google AdWords Benchmarks, 2017 Q4

Every time Merkle releases one of their digital marketing quarterly reports, we here at DemandZEN act like little kids on Christmas morning. At the crack of dawn we wake up, run down the stairs screaming, and tear open the report. And just like kids on Christmas, all we focus on is that brand new shiny […]

Setting You Up for Display Network Success

Setting You Up for Display Network Success

So you’ve gone through our Beginners Guide to Google PPC Management and you’re ready to expand into the Google Display Network (GDN). GDN campaigns offer a great opportunity for marketers. Not only do you have greater targeting control compared to search campaigns, but CPC (cost per click) is substantially lower as well. However, many marketers […]