Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates

Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates

You need an SSL certificate for your website. And that’s not me telling you. That’s Google. Google has been giving search engine ranking bonuses to websites with SSL certificates since 2014. Three years later, if you haven’t gotten your certificate yet you’re behind the times (and probably behind the first search engine results page on […]

Marketing with the Head or Heart? Product Marketing vs. Brand Marketing

Marketing with the Head or Heart? Product Marketing vs. Brand Marketing

Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do you know exactly what they refer to? It’s OK if you don’t. That’s why DemandZEN is here to go over product marketing vs. brand marketing. By your next marketing meeting, you’ll be chiming in. […]