The Best Methods for Digital Marketing Reporting: Content (Part 1)

The Best Methods for Digital Marketing Reporting: Content (Part 1)

Digital marketing and reporting go hand-in-hand. Despite that, digital marketing reporting isn’t the easiest feat. Your reports will vary based on the types of programs you’re running. For instance, you’ll emphasize different metrics in a lead generation campaign compared to a brand awareness campaign. You also can’t build the same digital marketing report for different […]

Search Engine Optimization for Dummies 2018

Search Engine Optimization for Dummies 2018

In 2016, we shared some advice for you on SEO for dummies. But things have changed since then! SEO is even more important, and it’s tougher than ever to get a foot in the door when you’re just starting out. Here is your updated guide: Search Engine Optimization For Dummies 2018. Step 1: What’s wrong […]

DemandZEN Marketing Tool of the Month: Quetext

DemandZEN Marketing Tool of the Month: Quetext

Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might also call you out on it via social media. Avoid plagiarism mistakes with Quetext. Why plagiarism matters Stealing content of any kind is not OK. There are plenty of stories of Instagrammers stealing pictures, […]