Marketing with the Head or Heart? Product Marketing vs. Brand Marketing

Marketing with the Head or Heart? Product Marketing vs. Brand Marketing

Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do you know exactly what they refer to? It’s OK if you don’t. That’s why DemandZEN is here to go over product marketing vs. brand marketing. By your next marketing meeting, you’ll be chiming in. […]

Getting Started with Content Creation: The Right Way to Write

Getting Started with Content Creation: The Right Way to Write

It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to have relevant material available for them at all stages of the buyer’s journey. In addition to that, you need content to build out campaigns. Your PPC campaigns, email nurtures, and organic social strategies depend […]