Everything You Need To Know About Account-Based Marketing

Everything You Need To Know About Account-Based Marketing

Account-based marketing (ABM) has been getting a lot of attention lately, and for a good reason. The strategy itself isn’t new. What is new is that now it’s easier to deploy, thanks to the availability of new IT solutions. Why is this? ABM requires extensive research to identify targets and create highly personalized marketing campaigns. […]

Five Reasons to Start Automating Sales Processes

Five Reasons to Start Automating Sales Processes

There are many reasons to consider automating sales processes in your business. The most important one? Your competition is doing it. If you lag behind, they will have your business for lunch. Improvements in sales tools are bringing higher conversions for sales teams. They’re improving efficiency, saving time, and increasing sales team satisfaction. For example, […]