The 6 Essential Steps to a Better Lead Follow-Up Process

B2B Lead Follow-Up

[ Jump to the lead follow-up infographic ] Following up with leads is a crucial step in the sales cycle for B2B companies. Whether it’s with a phone call or a follow-up email, it’s important to initiate a conversation. Lead follow-up is a challenge for most B2B organizations. We’ve worked closely with countless sales teams…

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