Archive for November 2017
SEO Best Practices for 2018
SEO Best Practices for 2018 Wondering what you need to be doing in 2018 to boost your organization’s searchability? Let’s start with the basics. What is SEO? Search engine optimization is exactly what it sounds like: optimizing content so it appears in better positions within a search engine (think Google, Bing, Yahoo, etc). Ultimately, by…
Read MoreDemandZEN Marketing Tool of the Month: Quetext
Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might also call you out on it via social media. Avoid plagiarism mistakes with Quetext. Why plagiarism matters Stealing content of any kind is not OK. There are plenty of stories of Instagrammers stealing pictures,…
Read MoreTwitter Character Limit Increase! What It Means For Your Social Media Strategy
Looks like the holiday season started a little early this year. We can all rejoice that Twitter finally sided with its users and agreed with the sentiment that 140 characters is just not enough anymore. Twitter’s decision to double its character limit is a big deal. This blog post will take a look at the…
Read MoreHow to Effectively Execute Your Account Based Marketing Tactics
So far, we’ve learned everything we need to know about account based marketing (ABM). And we’ve learned what ABM is as well as where to start. Now, it’s time to top off our coverage (for now) with how to execute your account based marketing tactics. First, we’ll cover the process for organizing and launching ABM…
Read MoreBasic SEO Techniques For Maintaining Your SEO Ranking
Focus on the basic SEO techniques With so many things in life, we concentrate on becoming the best. We want that No. 1 spot, and that’s true in both SEO rankings and sports. After building a Super Bowl-winning NFL roster, coaches and general managers need to ask themselves how they maintain that level of talent…
Read MoreWhich Lead Generation Offers Work Best?
Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there can be no sales, and without sales, there is no business for which the marketers can promote. At its core, this cyclical process involves not just attracting potential customers, but converting these prospects into…
Read MoreWill a subject matter expert fundamentally change your sales process?
The sales process has changed in a fundamental way. And those who fail to notice will be left behind. We have to realize that today’s buyer no longer relies on salespeople when making a purchasing decision. They want to do their own research and consult credible sources in the process. In a B2B setting, most…
Read MoreCold Calling Scripts: What DemandZEN’s CEO Has to Say on the Subject
What does our CEO think of cold calling scripts? Last week, our CEO Bart Bartlett was featured on the ConnectLeader blog to discuss cold calling scripts. Are they still relevant, or should everyone just forget about them? While some people like to err on the side of caution, reading a script verbatim is rarely a…
Read MoreThe beginner’s guide to Google PPC management
If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools. When done as part of your inbound strategy, PPC campaigns can be effective lead generators. Getting into PPC, however, isn’t always simple or easy and the topic can be a bit overwhelming at first. Fortunately…
Read MoreHow to Write Blogs When You Don’t Have Time to Write Blogs
Too much to do, so little time This is a common problem in marketing (and any job, really). We all wish there were a few more hours in the day, or a few more hands on deck, so you could execute between 9 and 5. But that’s not reality. Things get re-prioritized and you need…
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