Archive for October 2017
Halloween Marketing: The Spookiest Emails to Hit My Inbox This October
Halloween is finally upon us, and the DemandZEN team is so excited to celebrate. We’re passionate about Halloween marketing, so we decided to share a few Halloween emails. These were sent to us over the past month, and we’re ranking them from least spooky to most spooky. Let’s go for a ride. 5. Columbia Winery…
Read MoreWhat is Account Based Marketing and Where Do I Start?
B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at larger, enterprise companies can involve as many as 17 decision makers! That’s probably why there’s been a sudden push to answer the question, “what is Account Based Marketing (ABM)?” If you’re in the marketing…
Read MoreDo Meta Tags Matter? Of Course! Here’s Why
Do meta tags matter? Yes. Meta tags matter. You might be under the impression that focusing on meta information is passe, but that’s not the case. In fact, with other marketers under the impression that meta tags don’t matter, it’s more important than ever that you step up your meta game. What is a meta…
Read MoreWhy Inclusive Marketing Needs to Be Your Priority in 2018
Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by researching and detailing customer demographics, behaviors, motivations, and goals. Even with extensive market research, however, marketers are still stuck writing to different, fictionalized versions of themselves, rather than a diverse audience with differing perspectives.…
Read MoreDemandZEN’s Marketing Tool of the Month: Wordstream
PPC is hard Let’s admit it. There are a ton of things to juggle when it comes to PPC. You need to consider your budget, quality score, keyword volume, conversion rate, landing pages, assets—and it doesn’t stop there. That’s why it’s always nice to have a little help. That’s why this month, we’re highlighting Wordstream.…
Read MoreWhy you need to perform a content audit
Sometimes, it may feel like you have to check the boxes in marketing. Active on social? Check. Regularly updating your website? Double check. Sending out emails? Triple check. But, sometimes what may seem like a pass-through activity has a lot more value and importance than you may think. Take a content audit, for example. What…
Read More