Archive for August 2017
Content Writing Tips: Use a Thesaurus
Content writing tips your high school English teacher will love If you haven’t used a thesaurus since high school, you’re doing content marketing all wrong. Writing great content means having a solid technique. You don’t want to get repetitive, and you don’t want to bore your audience with stale phrases or ideas. I also wouldn’t…
Read MoreWhich SSL Certificate Should I Buy? Free vs. Paid SSL Certificates
You need an SSL certificate for your website. And that’s not me telling you. That’s Google. Google has been giving search engine ranking bonuses to websites with SSL certificates since 2014. Three years later, if you haven’t gotten your certificate yet you’re behind the times (and probably behind the first search engine results page on…
Read MoreWhat is Digital Marketing?
In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what to look for in an agency. But, one thing we haven’t done is talk about what digital marketing is. Many times, no one really knows what marketing does. They’re that team with the open…
Read MoreOne Year Working Remotely: What I’ve Learned
A lot of people don’t view working remotely as a “real job.” When you say you work from home, a lot of people immediately assume you’re an independent freelancer. Some people can’t understand the concept that you don’t go into an office every day. You find yourself having the same conversation over and over again:…
Read MoreFive easy ways to boost sales with customer education
With customer education being such an amazing way to gain and keep customers, why isn’t every business doing it? Well, a lot of businesses are under the false assumption that doing quality marketing is sufficient to keep customers informed. This line of reasoning says “We just need to tell them why our latest products, services,…
Read MoreThe best ways to grow an email list
You might have heard a statement similar to this one: “If you double your list, you will double your profits.” Whilst an oversimplification, this statement isn’t far from the truth. If you want to grow an email list, you will want to learn about all of the methods that we’ll discuss here. Be warned though,…
Read MoreWhen Do You Use Emojis in Subject Lines?
Digital marketing is all about leveraging the right tools in your toolbox. And these days, our toolbox includes emojis. You’ve probably noticed emojis popping up in your inbox every once in awhile. And maybe you’ve been tempted to use them in your next campaign. After all, there is evidence it works: Experian reported that brands…
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