How to Stick to Your Marketing Plan

marketing plan

For a lot of marketers, the hardest part isn’t developing a marketing plan. It’s the execution of that plan. We’ve focused on why teams fail to execute in the past, but now we want to switch gears. Let’s look at what you can do to make sure you stick to your marketing plan. Use a…

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Facebook is Fed Up with Fake News

Facebook Fake News

If you’re one of the nearly 2 billion people active on Facebook, you’ve probably experienced Facebook’s fake news epidemic. We have good news: fake news on Facebook is taking a hit from the platform’s recent API change. And for good reason. A recent study shows 62% of adults in the United States get their news…

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Improve Your Work Philosophy for Better Productivity

Improve Your Work Philosophy

We probably all know this look of frustration. Maybe you’re 10 hours into building a giant email nurture and you just found out all the copy (and links) need to change. The way we approach our work (and the problems that occur as we’re working) affects our job performance. If you keep telling yourself that…

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Everything You Need to Know About 404 Errors

DZ_blog_404_errors

Defining 404 Errors 404 is one type of response code that web servers use to respond to a request for a URL. Usually, when a person requests a page that doesn’t exist, she will see a 404 (not found) error. It’s telling the visitor that a page could not be found at this time but…

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Trend Advertising: Game of Thrones Edition

HBO’s Game of Thrones premieres tonight and everyone is talking about it. Season 7 is highly anticipated because it’s the first season to go beyond George R.R. Martin’s highly acclaimed books. It’s even trending on Twitter.   Now, everyone is jumping on the bandwagon, including B2B marketing teams. In this post, we’ll look at how…

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What to Look for in a Digital Marketing Agency

digital marketing agency

Many enterprises choose to enlist the help of a digital marketing agency because of time constraints, cost-effectiveness, and the ability to bring in external expertise. If you’ve decided that hiring a digital marketing agency is right for you, you need to know where you should start looking. There are a few characteristics that you need…

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