Archive for July 2017
How to Stick to Your Marketing Plan
For a lot of marketers, the hardest part isn’t developing a marketing plan. It’s the execution of that plan. We’ve focused on why teams fail to execute in the past, but now we want to switch gears. Let’s look at what you can do to make sure you stick to your marketing plan. Use a…
Read MoreFacebook is Fed Up with Fake News
If you’re one of the nearly 2 billion people active on Facebook, you’ve probably experienced Facebook’s fake news epidemic. We have good news: fake news on Facebook is taking a hit from the platform’s recent API change. And for good reason. A recent study shows 62% of adults in the United States get their news…
Read MoreDemandZEN’s Digital Marketing Tool of the Month: SEMrush
Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want your team to learn about great new tools without investing a lot of time into research. We are excited to introduce our marketing tool of the month: SEMrush. This tool allows marketing teams of…
Read MoreCompetitor Advertising for PPC: Key Elements You Need to Include
Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent years, you can still find relics online comparing the two. People question “Which is better?” or “Which is really worth the investment of my time?” These questions are your prospects are asking about you…
Read MoreImprove Your Work Philosophy for Better Productivity
We probably all know this look of frustration. Maybe you’re 10 hours into building a giant email nurture and you just found out all the copy (and links) need to change. The way we approach our work (and the problems that occur as we’re working) affects our job performance. If you keep telling yourself that…
Read MoreSubmitting a Google AdWords Trademark Complaint
Have you noticed someone camping on your brand in an ad campaign? While it’s OK for other brands to use your trademarked name as a keyword, it is not alright for them to include your trademark in the text of an ad. And you need to put a stop to it. This post will…
Read MoreEverything You Need to Know About 404 Errors
Defining 404 Errors 404 is one type of response code that web servers use to respond to a request for a URL. Usually, when a person requests a page that doesn’t exist, she will see a 404 (not found) error. It’s telling the visitor that a page could not be found at this time but…
Read MoreTrend Advertising: Game of Thrones Edition
HBO’s Game of Thrones premieres tonight and everyone is talking about it. Season 7 is highly anticipated because it’s the first season to go beyond George R.R. Martin’s highly acclaimed books. It’s even trending on Twitter. Now, everyone is jumping on the bandwagon, including B2B marketing teams. In this post, we’ll look at how…
Read MoreMarketing with the Head or Heart? Product Marketing vs. Brand Marketing
Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do you know exactly what they refer to? It’s OK if you don’t. That’s why DemandZEN is here to go over product marketing vs. brand marketing. By your next marketing meeting, you’ll be chiming in.…
Read MoreWhat to Look for in a Digital Marketing Agency
Many enterprises choose to enlist the help of a digital marketing agency because of time constraints, cost-effectiveness, and the ability to bring in external expertise. If you’ve decided that hiring a digital marketing agency is right for you, you need to know where you should start looking. There are a few characteristics that you need…
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