Getting Started with Content Creation: The Right Way to Write

Getting Started with Content Creation: The Right Way to Write

It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to have relevant material available for them at all stages of the buyer’s journey. In addition to that, you need content to build out campaigns. Your PPC campaigns, email nurtures, and organic social strategies depend […]

Five Reasons to Start Automating Sales Processes

Five Reasons to Start Automating Sales Processes

There are many reasons to consider automating sales processes in your business. The most important one? Your competition is doing it. If you lag behind, they will have your business for lunch. Improvements in sales tools are bringing higher conversions for sales teams. They’re improving efficiency, saving time, and increasing sales team satisfaction. For example, […]

What is a Wiki Site? How to Choose the Best Wiki Site For Your Business

What is a Wiki Site? How to Choose the Best Wiki Site For Your Business

Ever wonder where the term “wiki” came from? “Wikiwiki” is Hawaiian for “fast.” Larry Sanger, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia’s fast access to information. Unlike Wikipedia’s short-lived predecessor Nupedia, Wikipedia did not require lengthy approval processes and […]

Benefits of Google Analytics: Top Reasons to Set Up Google Analytics Today

Benefits of Google Analytics: Top Reasons to Set Up Google Analytics Today

If you’re researching the benefits of Google Analytics before you commit to setting it up, you’ve come to the right place. This blog post will highlight the top reasons you need to implement Google Analytics today. Determine what’s important to your prospects Marketing shouldn’t be about assumptions. Your hypotheses need to be backed by hard […]

Strengthen Sales and Marketing Relationships Using Analytics

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing […]