Archive for May 2017
Marketing Qualified Leads: The Beginner’s Guide
Leads are at the top of every marketer’s mind. Where to get them, how to find them, what will cause them to convert. But, leads without additional qualification are just names or email addresses. To make them valuable to your team, you must qualify them. Take your leads to the next level by establishing a…
Read MorePerforming A Technical SEO Audit: What’s the Point?
Recently tasked with performing a technical SEO audit? Or maybe you’ve just heard about how important it is without any real idea as to why. This blog post not only goes into the point of a technical SEO audit, but exactly how to complete one. The Point Performing a technical SEO audit is important…
Read MoreWhat Exactly is Closed Loop Marketing?
To put it more simply than the concept deserves, closed loop marketing is data-driven marketing that uses sales information to convert qualified leads into customers. Leads go into the marketing machine, and they either become disqualified or sales-ready. Closed loop marketing expands on the idea of the traditional sales funnel where prospects are taken from…
Read MoreDemandZEN’s Marketing Tool of the Month: Grammarly
Finding the right tool to solve your business problems takes time. There’s always a new hill to climb, new metrics to track, new challenges to face. That’s why, each month, we highlight a tool that solves a different business problem. You learn about tools that might be a great fit for your business without wasting…
Read MoreThe Top Five Marketing Trends That Will Define This Year
This past year was marked by businesses giving an increased focus on digital channels as a way to reach new audiences. The general trend will continue in 2017, with some specific channels growing at a much faster rate. Unless you want your business to be left behind, you need to know about these marketing trends.…
Read MoreThe Top Five Marketing Trends That Will Define This Year
This past year was marked by businesses giving an increased focus on digital channels as a way to reach new audiences. The general trend will continue in 2017, with some specific channels growing at a much faster rate. Unless you want your business to be left behind, you need to know about these marketing trends.…
Read MoreHow to Recycle Content Effectively
You’ve posted, promoted, and republished your content. It’s great information that your prospects value, and it’s fulfilling its current purpose, such as brand awareness or lead generation. But you want to get your message to a wider audience without resharing your content one more time. So, just how do you recycle content effectively? This blog…
Read MoreIntroducing LinkedIn Matched Audiences — What You Need to Know
Introducing LinkedIn Matched Audiences LinkedIn just made a big announcement for the business world – specifically those of us in marketing and advertising roles. On April 24th, they introduced “LinkedIn Matched Audiences,” which includes “3 new tools to reach audiences that matter most to your business”. For someone who specializes in social media campaigns, LinkedIn…
Read MoreReasons to Conduct a Marketing Survey
If you have questions that only your customers can answer about your product and user experience, then you need to conduct a marketing survey. There are a myriad of goals in putting together a survey, but the end result is still your customer telling you exactly what they need. Let’s take a look at three…
Read MoreHow to Get (and Keep) Great Sales Reps on Your Team
The success of any business rests on several key pillars. This includes a solid business strategy, attractive products, scalable services, and quality sales reps. No matter how good your offer is, someone still has to convey its value to prospects. They also have to help you build a strong client base and keep your customers…
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