What Exactly is Closed Loop Marketing?

What Exactly is Closed Loop Marketing?

To put it more simply than the concept deserves, closed loop marketing is data-driven marketing that uses sales information to convert qualified leads into customers. Leads go into the marketing machine, and they either become disqualified or sales-ready. Closed loop marketing expands on the idea of the traditional sales funnel where prospects are taken from […]

7 Reasons Why Relevant Data is Important to Your Organization

7 Reasons Why Relevant Data is Important to Your Organization

Recently, I talked about how Google Data Studio helps marketing solve its biggest challenges — all centered around analytics. But, the importance of relevant data spans all departments. Basing business decisions on data can be the difference between success or failure — for your entire organization. Just having the metrics isn’t enough. First, the data […]

Introducing LinkedIn Matched Audiences — What You Need to Know

Introducing LinkedIn Matched Audiences — What You Need to Know

Introducing LinkedIn Matched Audiences LinkedIn just made a big announcement for the business world – specifically those of us in marketing and advertising roles. On April 24th, they introduced “LinkedIn Matched Audiences,” which includes “3 new tools to reach audiences that matter most to your business”. For someone who specializes in social media campaigns, LinkedIn […]