Archive for April 2017
4 Ways to Successfully Use Social Media for Trade Shows
The right trade show events prove to be a valuable investment time and time again. But just showing up to the booth isn’t enough anymore. Social media is a great tool to incorporate into your event marketing strategy. And if done correctly, a flashy booth won’t be the only thing making a statement at your…
Read MoreSales Team Tips: Getting Started with Salesforce
There are a hundred different CRM options available today. Chances are your team hasn’t worked with all of them. One of the most popular solutions in today’s market is Salesforce, a cloud-based CRM solution that allows for full customization regardless of company size. If your company is using, or going to be implementing, Salesforce, here…
Read MoreHow Google Data Studio Helps Marketing Solve Its Biggest Challenges
Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how.…
Read MoreHow Google Data Studio Helps Marketing Solve Its Biggest Challenges
Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing is an industry-changing innovation, but without the proper tracking and reporting in place, it can be a formidable task. Google Data Studio helps marketing solve its biggest challenges. We’re here to show you how.…
Read MoreSimple Content Promotion Best Practices: Promote Early and Often
Content promotion is not just pushing it live. After you publish your content to your website, it still needs attention. While one method for getting the most out of your content is to recycle it, in this post I want to focus on what you can do with something without repurposing the content piece into…
Read MoreSimple Content Promotion Best Practices: Promote Early and Often
Content promotion is not just pushing it live. After you publish your content to your website, it still needs attention. While one method for getting the most out of your content is to recycle it, in this post I want to focus on what you can do with something without repurposing the content piece into…
Read MoreDemandZEN’s Marketing Tool of the Month: Website Grader
Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. Every month, we highlight one tool that solves a different business problem. That way, you can learn about tools that could help you meet your business goals without the stress.…
Read MoreLead Scoring 101: Explicit Scoring vs. Implicit Scoring
We all know that lead scoring is a way to score leads. It’s also an important way to make sure your sales team is spending their time on the leads most likely to convert. But, what makes up lead scoring? In this post, we’ll discuss explicit scoring and implicit scoring, what they mean, and…
Read MoreTop Reasons Why Most Digital Marketing Plans Fall Apart
Every single marketer has experienced it: A plan, either fully formed or half-cocked, gets a little TLC but ultimately winds up in the trash. Don’t feel down on yourself when something like this happens. Pick yourself up and figure out the why behind it. There are a few main reasons that most digital marketing…
Read MoreHow to: Get started with digital marketing
Digital marketing encompasses a wide array of activities. The campaign types and methods are endless. In today’s digital world, it’s not as simple as throwing together a couple of ads and “pressing go.” In this post, we’ll discuss what digital marketing really is and the best ways to get started. What is digital marketing? Digital…
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