Archive for March 2017
Lead Scoring Best Practices: A Beginner’s Guide
Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values; when customers take an action or provide information, those attached values create an individual lead score number. While this is a great tool for building marketing and sales campaigns, there is a lot to…
Read MoreAchieving Sales Goals: How to Ensure you Reach Your Monthly Targets
As a sales professional, you enjoy being ambitious and achieving sales goals. But how do you ensure you reach those monthly targets? We’ve got a few recommendations for you that will help make attaining those ambitious goals more realistic. Are your goals SMART? Before you can sign off on a goal for yourself, determine if…
Read More3 Strategies to Optimize Your LinkedIn Ads
Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in the B2B space. As social media becomes more ingrained in our culture, businesses are testing these platforms to not only bring in new sales, but also to nurture leads in their existing databases. Every…
Read MoreShould you really do content marketing?
There’s a reason content marketing is taking over the business world. Many of the leading marketing experts are saying that you should add it to your arsenal. But is this true? Should everyone do content marketing, including you? Is it really that powerful? Read on to find out the truth about content marketing. Why you should…
Read MoreQuick Tip: Understanding Your Customers’ Needs
Interested in understanding your customers’ needs? If you’ve done all of your research and created specific, targeted buyer personas, then you know exactly what your buyers are reading. But are you taking the time to read it yourself? Here’s are some quick tips for digesting what your buyers are reading on a regular basis so…
Read MoreHappy St. Patrick’s Day from DemandZEN
This year for St. Patrick’s Day, we decided to have a little marketing fun, so we turned up our St. Patty’s playlist and got to work. Believe it or not, B2B marketing doesn’t need to be all spreadsheets and white papers. Not to say spreadsheets and white papers aren’t fun. I mean, who doesn’t get…
Read MoreThe 10 sales tips that will boost your profits in 2017
The sales game has changed quite a bit in recent years. Today’s tech-savvy customers are much more knowledgeable about their purchases, and their expectations are higher than ever. To survive and grow, you need to respond and adapt to these changes. Here are the latest sales tips to get you started. 10 sales tips that…
Read MoreDemandZEN’s Marketing Tool of the Month: Canva
Finding the right tools and processes for your business takes time and money. That’s why, each month, we highlight a tool that solves a different business problem. This allows you to learn about different tools that could be a great fit for your business without the stress. In this post, we’ll focus on Canva. Canva…
Read MoreCorporate Core Values: Why Your Startup Needs Core Values
Every company needs a set of core values that guide its mission. These values should reflect the reason you started your company and provide the services you do. They’re why you offer certain incentives to your employees. But it’s not enough to have those values in your head, you need to define your corporate core…
Read MoreSurvey Building: Online Survey Best Practices for B2B Businesses
You’ve been tasked with creating a survey to send to your B2B customers. But you aren’t sure where to start. Survey building isn’t as simple as making a list of questions and asking for a response. There are a lot of factors to consider. That’s why we’ve put together this list of online survey best…
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