Archive for February 2017
Social Media ROI – Why It’s Crucial for Success and Support
Your Marketing Department needs to provide social media ROI. Plain and simple. Often, social media marketing requires more success and supporting analytics to get the same amount of support of other marketing programs, like email, because it’s still new to many marketers. The truth is, social media marketing isn’t that scary, even for B2B businesses.…
Read MoreList of Sales Email Subject Line Examples
In January on the DemandZEN blog, we discussed the properties of effective subject lines for follow-up emails. But we wanted to take it a step further and give you concrete sales email subject line examples that convert. Each of the following subject line pairs with a specific situation. The situation: Cold email The subject line:…
Read MoreMotivational Sales Quotes to Get You Through the Week
Selling isn’t easy. There can be a lot of rejection along the way to closing a sale. Until that moment, there can be day-to-day frustration augmented by bad calls and sales goal pressure. But sales can also be fun, and rewarding. That’s why we’ve compiled these motivational sales quotes get you through the week. 1.…
Read MoreUnderutilized Sales Closing Strategies
There is nothing as exciting for sales professionals as closing a sale quickly and successfully. The process of selling is not only about the effort made; it’s also about that final moment that determines whether or not your closing strategies will pay off. In the ocean of sales closing strategies available nowadays, there are still…
Read MoreThe 4 Do’s and Don’ts for Responding to Negative Social Media Posts
Social media is still the wild wild west of the internet, making it especially complex for businesses of any size. Having a strong and useful social media presence is necessary for companies to thrive, but that’s no easy task. Negative social media posts are inevitable (there are even guides for how to be a person…
Read MoreDemandZEN’s Marketing Tool of the Month: CoSchedule
Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and new challenges to face. That’s why, every month, we highlight one tool that solves a different business problem. That way, you can learn about great new tools that could be a great fit for…
Read MoreThe Importance of Customer Service in Marketing
One of the biggest mistakes you can do as a marketer is to overlook the importance of customer service. Sadly, we all do it at one point or another. This happens as we get “too focused” on the “important” aspects of marketing. If you want to take your business to a higher level, you have two…
Read MoreCommon Mistakes on B2B Websites
B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates and, most importantly, conversions. Conversions are always top of mind for B2B websites. To help increase conversions, these are some of the common mistakes B2B websites should eliminate. Lack of Content for Specific Audiences…
Read MoreIs Coffee Still for Closers? The Evolution of Sales Relationships
Is it true what Alec Baldwin’s character, Blake, in 1992’s Glengarry Glen Ross told us? Should we always be closing, and is coffee only for closers? Is it more important to value the bottom line over your sales relationships? The short answer is “no.” The methodology of outbound sales in this digital world has changed…
Read MoreWays to Motivate Your Sales Team
Does it feel like your business can make more sales and profits? The chances are that if you better motivate your sales team, you might get very different results. And, to motivate your sales team better, there are a couple of things you need to consider. Want to motivate your sales team? Find out what…
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