Archive for November 2016
Developing a Partner Program, pt 4: Implementing the Program
Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you may be excited to get things going, it’s important not to rush. Rushing leads to mistakes. Make realistic timelines for each task and roll out the program progressively, in stages. Use a Project Management…
Read MoreA Very DemandZEN Thanksgiving
It starts with thanks This Thanksgiving, we want to give thanks for the hard work our incredible team does during the year. Everyone at DemandZEN embraces honesty, flexibility, and problem-solving in the day-to-day. Thanksgiving is a time to be with friends and family, which is why we’re proud to be a family-first company. We’re happy…
Read MoreWork-From-Home Best Practices to Organize Your Day
Why you need work-from-home best practices We all know the remote employee stereotype. I’m sure you just conjured up an image of someone in their pajamas eating cheese doodles with a laptop nearby. But that’s not reality. What is reality, is working from home often means you work harder than your in-office companions. Remote employees…
Read MoreDeveloping a Partner Program, pt 3: How Should I Structure My Program?
We’ve seen partner program structures that range from incredibly simplistic to more complicated than String Theory, as well as the full range in between. Because of the program structure, some of them were successful and some failed. This is because of alignment. The key to a successful program structure is that the program is designed…
Read MoreDeveloping a Partner Program, pt 2: Why Should Your Partners Join?
This blog is part two of a four part series. To read part one, click here. A company may want to partner with you for many reasons and, oftentimes, you may think it’s solely based on how big/powerful your company has become in the space you occupy. But, believe it or not, you don’t need…
Read MoreWhat’s the Best Sales CRM for Your Business?
Finding the best sales CRM fit for your business It can be a long, hard road to finding the best sales CRM for your business. For most offices, it’s an intense process of trial and error to find one that fits. In sales, we make difficult decisions all of the time that directly affect the…
Read MoreHow To: Write a Value Proposition
A value proposition will probably be the shortest thing you ever write after doing hours of research. To write a value proposition that works, DemandZEN is here to guide you in the right direction. Why you need to write a value proposition A value proposition is a sentence or two that clearly demonstrates the benefit…
Read MoreDeveloping a Partner Program, pt 1: Should I start a partner program?
Does your product integrate with a lot of other products? Do a lot of other products integrate with your product or service? Are there a lot of companies that offer a product or service that could be considered complementary to yours? Interested in how working with those companies might expand your horizons and increase pipeline?…
Read MoreUsing Content Marketing to Drive Sales in B2B
Content marketing is often referred to as the art of communicating with customers and prospects without selling. It allows companies to educate and inform people about their offerings while smoothly guiding them towards a purchase. Content marketing helps businesses of all sizes and industries get meaningful results. However, some dispute the power of content marketing…
Read MoreThe White Whale: Sales and Marketing Alignment
Everyone is well aware of the struggle that exists between marketing and sales departments. You might be a sales manager who struggles to get what you need from marketing. Maybe you’re a marketer who feels the materials you provide the sales team never get used. Despite working in the same office, these two departments can…
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