Archive for October 2016
The Importance of Creating a Mobile Ad Campaign
The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote your brand on mobile devices, you’ll fall behind your competitors. So get ahead by investing in mobile ads. Who are the Mobile Users? Mobile users aren’t just tweens on social media. They are also…
Read MoreYou Need to Try these Social Media Strategies for B2B
Well-crafted B2B social media strategies have changed the game for many companies. If you haven’t achieved game-changing results in your business using social media, you’re probably not doing it right. Your creation or implementation strategy is probably off. But don’t worry, you’re not the only one. Many B2B companies are ineffective at social media marketing. The…
Read MoreThese are the Top CRM Platforms
Nowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier and you will notice an immediate boost in profits. If you have a small business and a small budget, you might even find a free CRM platform to meet your initial needs. However, if you…
Read More7 Powerful B2B Sales Strategies
Selling to companies is quite different than selling to individual customers. B2B sales tend to be larger in volume and more financially driven. As a result, this business model calls for specific B2B sales strategies, skill sets and a highly customized sales approach. So, what are the key sales drivers for a successful B2B business? …
Read MoreCreating Buyer Personas that Work for You
Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s why having a buyer personas template is so important. Working off a template can help guide you in your research. It’s something that reminds you which questions need answering. Having a clearly defined goal…
Read MoreB2B Online Marketing: Targeting the Person Behind the Desk
Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online marketing. We usually think that B2B buyers are motivated by dollars and cents while B2C is motivated by personal reasons. While that is true to an extent, it’s important to keep in mind that…
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