Archive for August 2016
Effective PPC Strategies in 2016
When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too many options for your own good. You might fall for the hype and waste money on the latest “ppc tricks”. Or you might do the opposite mistake and resort to old strategies that no longer…
Read MoreProven Methods to Build Rapport During Cold Calls
Cold calling – the infamous first contact dreaded by many marketers. You’re calling strangers, perhaps interrupting them in something, and you’re bracing yourself for unpleasant reactions. Cold calls are definitely not everyone’s cup of tea, and it does take some work to get them right. But they don’t have to be the scary side of…
Read More9 Helpful Tools for Marketers
Let’s face it. Being a marketer is an ever-evolving job. It’s not all fun and games like the Finance department makes it out to be (kidding, Finance — you’re cool). Marketers’ lives are hard. Every week there’s either some new app to use or try, a new action to analyze, a change to SEO algorithms,…
Read MoreLions, Tigers and Social Media Marketing – Oh My!
When it comes to our personal lives, social media is commonplace nowadays. No, it’s more than that – social media is expected. Everyone who’s anyone is on Facebook and Twitter. Most people are on Instagram, Snapchat, Pinterest; social options are endless. We live in an age where people don’t think twice about sharing integral parts…
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