Effective PPC Strategies in 2016

Effective PPC Strategies in 2016

When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too many options for your own good. You might fall for the hype and waste money on the latest “ppc tricks”. Or you might do the opposite mistake and resort to old strategies that no longer […]

Proven Methods to Build Rapport During Cold Calls

Proven Methods to Build Rapport During Cold Calls

Cold calling – the infamous first contact dreaded by many marketers. You’re calling strangers, perhaps interrupting them in something, and you’re bracing yourself for unpleasant reactions. Cold calls are definitely not everyone’s cup of tea, and it does take some work to get them right. But they don’t have to be the scary side of […]

9 Helpful Tools for Marketers

9 Helpful Tools for Marketers

Let’s face it. Being a marketer is an ever-evolving job. It’s not all fun and games like the Finance department makes it out to be (kidding, Finance — you’re cool). Marketers’ lives are hard. Every week there’s either some new app to use or try, a new action to analyze, a change to SEO algorithms, […]