Are you spamming your database?

By Bart Bartlett | |

As marketers, our number one priority is to support the sales’ pipeline and help deals close. Often, we’re asked to perform magic with no budget, time, or resources. If the magic works, we’re often the unsung heroes. If it doesn’t….well, we’ve all seen how that can play out, too. Many times, we end up emailing…

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Crafting the perfect meta description

By Bart Bartlett | |

If you’ve done a recent SEO audit of your site, you may have noticed the auditor mentioned your meta descriptions. The SEO auditor may say it’s not a huge deal to leave it as a snippet of text from your site, but don’t believe it. You’re actually missing a huge opportunity to harness organic traffic. In…

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